Martech & CRM Operations Expert

Job Title

Job Description

We're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.

We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.

We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

This role is part of our CRM & Lifecycle Marketing team, who design and implement automated customer journeys and triggers across all lifecycle stages, using CRM and marketing automation platforms to deliver personalized, data-driven experiences that increase engagement and conversion.

Your primary responsibility will be to design and scale CRM and lifecycle marketing systems across APAC and Middle East. You will build efficient frameworks for high-velocity campaigns, personalization, and data-driven lifecycle engagement.

• Martech Stack Optimization –Streamline martech stack to ensure integration, automation, best-practice utilization (e.g., SFMC, Braze)
• CRM Operations Architecture – Design divisional and country CRM op model for efficient campaign orchestration and lifecycle automation
• Journey & Trigger Frameworks – Define customer journey and trigger logic aligned to segmentation, with seamless cross-channel personalization
• Campaign Operations Model – Build scalable campaign model optimized for speed, reusability, and cost-efficiency across markets
• Content Management Systems – Enhance and deploy CMS and modular creative frameworks for rapid, localized content deployment
• CRM Instrumentation – Implement instrumentation across campaigns and journeys for full-funnel tracking and continuous optimization
• Data Collaboration – Partner with Data & Analytics peers to ensure audience attributes refresh at required frequencies for precise targeting
• Governance & Enablement – Champion documentation, upskilling, and operational standards to embed scalable Martech best practices

Key Qualification Requirements:

• 12-15 years in marketing technology, CRM, lifecycle marketing, and automation consulting
• Multi-region or enterprise-scale environment experience preferred
• Deep expertise in CRM, CDP, and CMS ecosystems with hands-on platform implementation
• Expert in journey design, campaign orchestration, and personalization frameworks
• Strong knowledge of marketing data structures, API integrations, and cross-channel measurement
• Operationalizes marketing strategy through technology and process excellence
• Exceptional cross-functional leadership across multi-country stakeholders

We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:

• Lead and Inspire: Drives trust, alignment, and enthusiasm
• Think Big: Focus on the problems that most impact commercial outcomes
• Champion the client: Understand and prioritise client's needs
• Deliver at pace: Push for fast, sustainable growth;
• Raise the bar: Take ownership, be accountable and share feedback

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.

Your growth fuels our success Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.

In addition to salary and bonus, we offer a wider range of benefits including:

• 20 days of Annual Leave per financial year (carry forward or sell-off up to 5 days), additional one day for every year of completed service, capped at 23 days

• Medical plans including dental cover

• Two volunteering days per year

• One day of birthday leave per year

• Gym/Fitness reimbursement, IG pays a contribution of SGD 60/month for fitness or gym membership costs

• Global Share Purchase Plan, allows you to invest into a share plan and receive 1 free matching share for every two shares you purchase

Join us for this exciting journey. Apply now

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