Lifecycle & Marketing Ops Lead

3 days ago


Raffles Place, Singapore 975c7c34-2c93-4291-be13-d9daad487748 Full time $120,000 - $180,000 per year
Key Responsibilities

1. Team Leadership

  • Lead CRM Strategy, Marketing Automation (EDM), and Marketing Tech Ops (App/Web integration).
  • Define roadmap, optimize processes, and elevate team performance.

2. User Lifecycle Strategy

  • Own end-to-end lifecycle: Acquisition → Activation → KYC → FTD → Trading → Retention → Reactivation.
  • Build segmentation models, behavioral insights, psychological triggers, and scenario-based flows.

3. Marketing Automation

  • Oversee all automated journeys across Email, Push, WhatsApp, In-App.
  • Govern Marketo/automation systems, journey logic, A/B testing, and compliance.

4. Conversion Funnel Optimization

  • Architect and improve the full funnel: Install → Registration → Verification → FTD → Trading.
  • Identify drop-offs, run experiments, and improve key conversion KPIs.

5. MarTech & System Ownership

  • Own Marketo, AppsFlyer/Adjust, CRM integrations, tracking, app events, S2S connections.
  • Ensure clean data flow across Marketing, CRO, BI, Product, and Affiliate systems.

6. App/Web Operational Integration

  • Lead backend configuration for promos, pop-ups, H5 flows, routing logic.
  • Ensure App/Web experience aligns with lifecycle strategy
Must Have
  • 4+ years in CRM, Lifecycle, Marketing Automation, MarTech, or Marketing Ops.
  • Hands-on with Marketo / Braze / SFMC / HubSpot / MoEngage.
  • Strong understanding of user psychology, growth funnels, experimentation.
  • Technical comfort with tracking, pixel/S2S, SDK events, API/webhook, JSON.
  • Cross-functional leadership experience.

  • Marketing Lead

    1 week ago


    Raffles Place, Singapore CELECTI PTE. LTD. Full time $90,000 - $120,000 per year

    Location: Nearest MRT Telok AyerA global beauty and wellness company is seeking a Marketing Team Lead to drive product strategy, lead go-to-market initiatives, and oversee the full lifecycle of innovative wellness and beauty offerings.What You'll Be Doing:Manage the end-to-end lifecycle of the product portfolioCraft and implement marketing plansAnalyse sales...

  • Marketing Assistant

    4 days ago


    Raffles Place, Singapore Aries Marketing Group Full time

    We are expanding globally and seeking fun and driven individuals to join our team! We believe in balancing hardwork with fun and are keen on finding like-minded individuals who share our values of dedication and results-driven passion. At Aries Marketing Group, we specialize in assisting major clients in expanding their market share and boosting sales...

  • Marketing Junior

    1 day ago


    Raffles Place, Singapore Aries Marketing Group Full time

    We are expanding globally and seeking fun and driven individuals to join our team! We believe in balancing hardwork with fun and are keen on finding like-minded individuals who share our values of dedication and results-driven passion. At Aries Marketing Group, we specialize in assisting major clients in expanding their market share and boosting sales...


  • Raffles Place, Singapore Sentin Marketing Full time $40,000 - $60,000 per year

    As a Sales and Marketing Management Trainee at Sentin Marketing, you'll be part of a dynamic team that drives business growth for our clients through direct and performance-based marketing strategies. This role is designed for individuals who want to develop strong foundations in sales, communication, leadership, and business development.You'll gain hands-on...


  • Raffles Place, Singapore Aries Marketing Group Full time

    Key Responsibilities: Face to Face Marketing Increase Brand Awareness and offer excellent customer service for associated client Coordinating operations and organization and expansion plans Benefits: 1-1 Mentorship Travel Opportunities Career Advancements Personal Development Exciting Working Environment Attributes we are looking for: Proactive and...


  • Raffles Place, Singapore Aries Marketing Group Full time

    Key Responsibilities: 1) Face to Face Marketing 2) Increase Brand Awareness and offer excellent customer service for associated client 3) Coordinating operations and organization and expansion plans Benefits: • 1-1 Mentorship • Travel Opportunities • Career Advancements • Personal Development • Exciting Working Environment Attributes we are looking...


  • Raffles Place, Singapore Empire Marketing Full time

    Are you seeking an environment that helps you improve and grow your personality? We are a leading Sales and Marketing agency that specialise in face-to-face marketing with proven track records.We provide external source of revenue for our clients and help them to increase their brand awareness through our specialise training, becoming one of the leading...


  • Raffles Place, Singapore Trille Marketing Full time

    Sales & Marketing Representative – Kickstart Your Career with Us! About Us At Trille Marketing, we turn “Possibility to Reality” for our clients. We’re a fast-growing marketing agency that’s passionate about creating real impact through bold ideas and powerful strategies. Now, we’re looking for energetic go-getters to join our team as Sales &...

  • Junior Sales

    2 weeks ago


    Raffles, Singapore Valiant Marketing Service Full time

    "We hit goals and pop bottles —join the squad where ambition meets energy." Come join us as we are looking to develop from scratch the next Sales & Marketing Leaders in our industry. We help you to build your experiences up & having a great desire to excel is just what you need to start. (Hints - GenZ professionals, look not further!) Role and...


  • Raffles, Singapore Phoenix Marketing Solutions Full time

    We are dealing with external sales and marketing services, tied to many accredited brands across the world. We deliver the best solutions and marketing strategies for our clients. If you are searching for a platform to be able to represent some of the biggest company names, have a tenacious hunger for success, and possess a modest outlook on learning, we...