Growth Content Lead

2 weeks ago

Singapore VAST STARS CAPITAL PTE. LTD. Full time $90,000 - $120,000 per year

Position Overview

We are looking for a Growth Content Lead to own and drive content strategy across investor, community, and ecosystem touchpoints. The ideal candidate is a strong storyteller with experience in crafting decks, whitepapers, and go-to-market materials , while also understanding how content drives growth, adoption, and brand positioning in the Web3/Blockchain space.

This role combines content creation + growth strategy + operations , and is critical to shaping how the company communicates with investors, partners, and users.

Key Responsibilities

  • Growth-focused content creation : Produce high-quality decks, whitepapers, litepapers, and thought-leadership materials that support fundraising, partnerships, and ecosystem growth.
  • Content-led growth strategy : Develop and execute strategies where content is leveraged to attract users, strengthen brand authority, and drive business outcomes.
  • Community & market positioning : Collaborate with marketing to ensure content resonates with Web3 communities, media, and KOLs.
  • Cross-functional alignment : Work closely with founders, product, and BD teams to ensure content supports go-to-market campaigns, token launches, and ecosystem initiatives.
  • Content operations : Manage the end-to-end process of ideating, drafting, designing, and distributing content across channels.
  • Analytics & optimization : Measure performance of content campaigns and refine strategy for impact and scalability.

Requirements

  • At least minimum 3 years of proven experience as a Growth Content role in the relevant industry
  • Proven experience creating decks, whitepapers, and investor-facing materials in Web3/Blockchain.
  • Strong understanding of tokenomics, DeFi, NFTs, or blockchain infrastructure .
  • Exceptional writing and storytelling skills — ability to make technical concepts accessible and persuasive.
  • Experience in growth marketing or content-led growth strategies .
  • Proficiency with design/presentation tools (Keynote, PowerPoint, Figma, Canva).
  • Track record of contributing to fundraising, partnerships, or user growth through content.
  • Independent, detail-oriented, and comfortable in a fast-moving Web3 environment.

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