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Senior Digital Marketing Specialist

2 weeks ago


Remote, Singapore Remote Staff Full time $60,000 - $80,000 per year
Job Description

Responsibilities

Email & Social Media Marketing
  • Design and schedule branded campaigns via Klaviyo
  • Manage email automation flows and performance analytics
  • Schedule and coordinate social media content and product tagging
  • Support influencer orders and track campaign execution
  • Ecommerce Product & Content Management
  • Maintain and update Shopify product listings (pricing, collections, drops)
  • Upload and edit product visuals (images, swatches, videos)
  • Craft compelling product descriptions, tags, and seasonal content
  • Manage website structure including menus, archiving, and theme updates
  • Generate weekly sales and returns performance summaries
  • Support monthly reporting and marketing data analysis
  • Conduct SEO audits, publish blog content, and manage backlinks
  • Track competitor activity and digital trend insights
Digital Asset & ERP Integration
  • Sync Indigo8 ERP with Shopify (pricing, product updates, etc.)
  • Manage Flexify and Multifeed for product feed optimisation
  • Maintain seasonal asset libraries and brand consistency across uploads
UX, CRO & SEO
  • Optimise ad creatives and ensure consistency with landing page experiences
  • Execute technical SEO improvements and site audits
  • Test and deploy product discovery tools (fit quiz, metafields, etc.)
Additional Responsibilities
  • Update the website's store locator/stockist map
  • Develop seasonal style guides and wholesale presentations
  • Data & Reporting

Qualifications

  • 4 years of experience in digital marketing or ecommerce, preferably in fashion or premium consumer brands
  • Strong command of Shopify, Klaviyo, and Google Analytics
  • Solid understanding of SEO, EDMs, ecommerce best practices, and merchandising
  • High attention to detail and strong visual sensibility aligned with luxury/fashion
  • Self-starter with excellent time management and communication skills
  • Fluent English proficiency (written and verbal)
Preferred Experience
  • Hands-on knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Experience with Shopify metafields, theme management, and third-party integrations
  • Familiarity with ecommerce marketing strategies and CRO best practices