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Senior Digital Marketing Specialist
2 weeks ago
Responsibilities
Email & Social Media Marketing- Design and schedule branded campaigns via Klaviyo
- Manage email automation flows and performance analytics
- Schedule and coordinate social media content and product tagging
- Support influencer orders and track campaign execution
- Ecommerce Product & Content Management
- Maintain and update Shopify product listings (pricing, collections, drops)
- Upload and edit product visuals (images, swatches, videos)
- Craft compelling product descriptions, tags, and seasonal content
- Manage website structure including menus, archiving, and theme updates
- Generate weekly sales and returns performance summaries
- Support monthly reporting and marketing data analysis
- Conduct SEO audits, publish blog content, and manage backlinks
- Track competitor activity and digital trend insights
- Sync Indigo8 ERP with Shopify (pricing, product updates, etc.)
- Manage Flexify and Multifeed for product feed optimisation
- Maintain seasonal asset libraries and brand consistency across uploads
- Optimise ad creatives and ensure consistency with landing page experiences
- Execute technical SEO improvements and site audits
- Test and deploy product discovery tools (fit quiz, metafields, etc.)
- Update the website's store locator/stockist map
- Develop seasonal style guides and wholesale presentations
- Data & Reporting
Qualifications
- 4 years of experience in digital marketing or ecommerce, preferably in fashion or premium consumer brands
- Strong command of Shopify, Klaviyo, and Google Analytics
- Solid understanding of SEO, EDMs, ecommerce best practices, and merchandising
- High attention to detail and strong visual sensibility aligned with luxury/fashion
- Self-starter with excellent time management and communication skills
- Fluent English proficiency (written and verbal)
- Hands-on knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Experience with Shopify metafields, theme management, and third-party integrations
- Familiarity with ecommerce marketing strategies and CRO best practices