
Digital Marketing Strategist
23 hours ago
Roles & Responsibilities
- Investigate products, services, and current strategies to uncover new opportunities. Conducting market research to learn more about the needs, habits, and trends of clients.
- Set digital marketing strategies and plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
- Maintaining social media presence across all digital channels. Build strong client's relationships through social media interaction.
- Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, telemarketing etc.)
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, webinar etc.)
- Analyze web traffic metrics and suggest solutions to boost web presence
- Measuring and reporting on the performance of all digital marketing campaigns
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Liaise with Sales and Delivery teams to optimize customer experience and ensure brand consistency
- Establish best practices in digital marketing. Stay up-to-date with digital technologies developments
Job Requirements
- Proven experience as marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, web development tools (e.g. WordPress) and JavaScript development and constraints
- Solid computer skills, including MS Office, marketing software (REMrush & CRM) and applications (Web analytics, Google Adwords etc.)
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Job Types: Full-time, Part-time, Fresh graduate, Freelance
Pay: $ $450.00 per month
Expected hours: 40 per week
Benefits:
- Employee discount
- Flexible schedule
- Work from home
Experience:
- Wordpress: 3 years (Preferred)
- Digital marketing: 3 years (Preferred)
License/Certification:
- Marketing Certification (Preferred)
Location:
- Remote (Preferred)
Willingness to travel:
- 50% (Preferred)
Work Location: Remote
Expected Start Date: 01/04/2024
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