Digital Marketing Executive

Digital Marketing & E-commerce Manager - Job Specification

About Guided & Co

Guided & Co is a contemporary lifestyle watch brand committed to blending timeless design with modern functionality. We create elegant timepieces that complement everyday style and encourage intentional living. Rooted in quality craftsmanship and thoughtful branding, Guided & Co is more than just a watch — it’s a statement of purpose, clarity, and presence. As we continue to grow, our focus is on building a community-driven brand that resonates with people across the world who value both style and meaning.

About the Role:
We’re looking for an experienced, commercially-minded, and visionary Digital Marketing & E-commerce Manager to join Guided & Co. This is a high-impact leadership role where you will lead our digital strategy, drive online growth, and oversee a growing team of digital and e-commerce professionals.

You’ll work closely with the founders and senior team to ensure Guided & Co continues to innovate and thrive in the digital space. From sales growth and customer experience to platform optimisation and performance marketing — this role covers it all.

Key Responsibilities

Strategic Leadership
- Lead all digital marketing and e-commerce initiatives that align with and support Guided & Co’s business objectives.**:

- Develop and execute a comprehensive digital strategy to drive traffic, engagement, conversion, and brand visibility.** - Oversee performance and trading plans for the website and develop clear growth strategies across all digital sales channels.

Team Development & Culture
- Lead, inspire, and grow a team of passionate digital marketers and e-commerce professionals.**:

- Provide coaching and mentorship through structured development plans and regular performance reviews.** - Foster a collaborative, high-performance culture focused on creativity, accountability, and growth.

Digital Marketing Execution
- Oversee all digital marketing channels including Paid Search, Paid Social, SEO, CRM, and CRO.**:

- Ensure marketing campaigns are integrated across all platforms for maximum reach and impact.** - Manage and evolve digital content strategy, measuring performance and driving continuous improvement.**:

- Lead on UX and customer journey enhancements to optimise site conversion rates.**

Trading Performance
- Drive e-commerce growth and performance across all platforms.**:

- Use tools like GA4, Shopify Analytics, and heatmaps to measure, optimise, and inform strategy.** - Lead digital trading activity to support new product launches and peak periods.**:

- Stay ahead of trends in customer behaviour and implement proactive strategies to boost results.**

Budget & Performance Management
- Own and manage the digital and performance marketing budget to maximise ROI.**:

- Report on campaign performance with actionable insights and recommendations.** - Conduct competitive research to benchmark and inform strategy.

What We’re Looking For
- Proven experience in a senior digital marketing and/or e-commerce role, ideally within a watch or lifestyle brand.**:

- Ability to lead and manage high-performing teams and multi-channel strategies that deliver measurable growth.** - Deep knowledge of Shopify, SEO, PPC, CRM, social media, analytics, and e-commerce platforms.**:

- Commercially driven with strong analytical skills and a customer-first mindset.** - Confident managing stakeholders, budgets, and end-to-end marketing campaigns.**:

- Proactive, collaborative, and excited to be part of a brand with bold ambitions.**

How to Apply

**Job Types**: Full-time, Part-time

Pay: $1,500.00 - $2,500.00 per month

Expected hours: 25 - 40 per week

**Experience**:

- Digital marketing: 2 years (required)

Work Location: Remote