Digital Marketing Strategist

24 hours ago


Remote, Singapore Beite Co Full time

**Roles & Responsibilities**
- Investigate products, services, and current strategies to uncover new opportunities. Conducting market research to learn more about the needs, habits, and trends of clients.
- Maintaining social media presence across all digital channels. Build strong client's relationships through social media interaction.
- Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, telemarketing etc.)
- Analyze web traffic metrics and suggest solutions to boost web presence
- Measuring and reporting on the performance of all digital marketing campaigns
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Liaise with Sales and Delivery teams to optimize customer experience and ensure brand consistency
- Establish best practices in digital marketing. Stay up-to-date with digital technologies developments

Job Requirements
- Proven experience as marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, web development tools (e.g. WordPress) and JavaScript development and constraints
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

**Job Types**: Full-time, Part-time, Fresh graduate, Freelance

Pay: $300.00 - $450.00 per month

Expected hours: 40 per week

**Benefits**:

- Employee discount
- Flexible schedule
- Work from home

**Experience**:

- Wordpress: 3 years (preferred)
- Digital marketing: 3 years (preferred)

License/Certification:

- Marketing Certification (preferred)

**Location**:

- Remote (preferred)

Willingness to travel:

- 50% (preferred)

Work Location: Remote

Expected Start Date: 01/04/2024



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