APAC Product Marketing Manager

6 days ago

Central Region, Singapore Manpower Staffing Services (S) Pte Ltd - Head Office Full time

Responsibilities

1. In-depth Market and Customer Research (Inbound)

  • Build a data-backed view of SMB segments for key product areas: size the opportunity, track trends, and pinpoint performance pain points.
  • Be the voice of the market and customers - synthesize insights for product improvements and GTM decisions.

  • Influence and partner closely with product teams to realize product improvements that drive product market success.

  • Positioning & Regional GTM Strategy (Outbound)

  • Define and execute regional (APAC/market-specific) GTM strategy for evolving ads products - from launch to GA.

  • Set clear product adoption targets and success metrics; align cross-functionally on the plan.

  • Drive product adoption led revenue growth via scalable activations in close partnership with cross-function teams (e.g. sales, marketing, product, strategy and data science team.)

  • Product & Ops Excellence

  • Create and maintain scalable processes, workflows, and automation to that support Inbound and Outbound.

  • Support BAUs operations of the PMM team. Liaise closely with the Japanese sales team, communicate key product information, collect feedback, and ensure alignment

Minimum Qualifications

  1. 3-5 years of experience in product operations, experience with SMB advertising
  2. Solid research and data analysis skills.
  3. Experience in leading and delivering complex cross-functional projects on a fast-paced schedule.
  4. A quick learner with critical and innovative thinking, able to thrive in ambiguity and rapidly adapt to change.
  5. Excellent communication, presentation, and analytical skills.
  6. Japanese proficiency required: JLPT N2 (or equivalent) or higher, due to regular communication and presentation with the Japan sales team

Liu Zhiling EA License No.: 02C3423 Personnel Registration No.: R

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