Product Marketing Specialist – B2B Payments

2 days ago


Central Region, Singapore Ascendion Full time

Role:

  • We're looking for a senior product marketing specialist to own the go-to-market execution for the cross-border B2B payments products across APAC.
  • This is a senior individual contributor role with deep ownership and influence—no people management, but significant responsibility for how the products are positioned, launched, and adopted across regional markets.
  • You'll work closely with the Product, Sales, Regional Marketing, Growth, and Market Insights teams to translate complex products into clear, compelling value propositions that resonate locally while staying aligned to global strategy.

Responsibilities:

  • Own APAC go-to-market execution end-to-end for cross-border products, from positioning and messaging to launch readiness and adoption.
  • Define and scale localization frameworks that help regional teams adapt messaging and campaigns with clarity and consistency.
  • Enable sales and growth teams with practical assets, narratives, and launch materials that improve readiness and confidence.
  • Partner cross-functionally with Product, Regional Marketing, Sales, and Insights teams to align priorities and unblock execution.

Required Skills:

  • 7+ years of experience in B2B product marketing.
  • Proven experience owning go-to-market execution across multiple markets.
  • Strong background in payments, fintech, or financial services (cross-border or platform experience preferred).
  • Demonstrated ability to manage regional stakeholders in a matrixed environment.
  • Comfortable working independently while collaborating closely with cross-functional teams.


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