Regional Head

Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you'll have the opportunity to grow your career, give back to your community and make a real impact.

Whether you're at the start of your career or looking to discover your next adventure, your story begins here. At Citi, you'll have the opportunity to expand your skills and make a difference at one of the world's most global banks. We're fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning. You'll also have the chance to give back and make a positive impact where we live and work through volunteerism.

Shape your Career with Citi

We're currently looking for a high caliber professional to join our team as Senior Vice President,Regional Head - Marketing Operations - Hybrid (Internal Job Title: Regional Marketing Senior Lead Analyst - C14) based in Singapore. Being part of our team means that we'll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future. For instance:

• Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses.
• We offer our employees resources and tools to volunteer in the communities in which they live and work. In 2019, Citi employee volunteers contributed more than 1 million volunteer hours around the world.

The Regional Marketing Specialist acts as the catalyst to drive a digital first marketing mindset, prioritizing marketing programs to deliver business growth and deepen client engagement, to build long term loyalty for Asia and UAE CG/CPC customers.

The role partners with various internal and external stakeholders to deliver the best marketing experience across content, brand and products. Highly developed communication and diplomacy skills are required to guide and influence stakeholders and partners across multiple geographies, businesses and functions. Accountable for significant direct marketing and business outcomes and budgets and is an authoritative specialist regarding client insights, marketing strategies, trends, operations and brand within the Marketing function. Necessitates a high degree of expertise, independence and responsibility within the marketing domain.

In this role, you're expected to:

• Develop Asia + UAE CG/CPC strategic marketing planning and execution by collaborating with local businesses, global marketing and senior executive teams in those markets to develop, implement and monitor digital first marketing strategic initiatives.
• Track progress on organizational goals and marketing deliverables by ensuring alignment and accountability to build both Masterbrand and strategic sub brands.
• Identify opportunities to improve processes, workflows and organizational effectiveness through leading Regional Operational Risk Management for CG/CPC Wealth marketing in alignment with organizational transformation including control uplifts, vendor risk management, business resiliency, cross-border data etc.
• Ensure timely completion of deliverables and remove roadblocks for project and marketing teams
• Manage vendor and partner relationships, including third party creative and media agencies, to deliver award winning and gold standard high impact marketing programs
• Lead and coordinate high-priority cross function and country projects, innovation, transformation to deliver against key market specific business outcomes across Singapore, HK and UAE.
• Foster a culture of collaboration, innovation and accountability across multi-country teams and functions to build trust with high performance.
• Be a Subject Matter Expert to senior management with deep client insights to create a conducive atmosphere for open dialogue and to incorporate new ideas that are client centric into overall business strategies
• Accountable for customer agenda through research and competitive benchmarking via external agencies and partners.
• Lead and execute rapid test and learn agenda using Martech and Adtech for Marketing and to establish frameworks for measuring attribution.
• Approximately 20% travel
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

As a successful candidate, you'd ideally have the following skills and exposure

• years of experience in Marketing, Consultancy or an Agency
• Team player with the ability to partner and negotiate with cross functional teams to successfully deliver business success.
• Consistently demonstrates clear and concise written and verbal communication skills.
• Solid understand of digital marketing with Martech and Adtech exposure.
• Regional (Asia & ME) experience with experience managing large and complex projects across multiple countries and time zones.
• Strong numerical ability with understanding of financial products and services
• Intellectually curious, proactively seeking and developing new opportunities.
• Careful attention to detail with ability to manage priorities and multi-task.
• Ability to think strategically and to simplify the complex.
• Bachelor's/University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Working at Citi is far more than just a job. A career with us means joining a family of more than 230,000 dedicated people from around the globe. At Citi, you'll have the opportunity to grow your career, give back to your community and make a real impact.

Take the next step in your career, apply for this role at Citi today

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Job Family Group:

Marketing

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Job Family:

In-Business Marketing

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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