Consumer & Product Communications Lead, APAC

3 days ago


Singapore Airbnb Full time $120,000 - $240,000 per year

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join: 

The Airbnb Communications team tells Airbnb's story globally, driving strategic communications that build brand awareness, trust, and demand. We position Airbnb as the leader in unforgettable travel and a platform for hospitality entrepreneurs. Our high-impact, fast-paced team thrives on storytelling, cultural trends, and creating meaningful relationships to fuel demand in international markets.

We are seeking a Lead, APAC Consumer & Product Communications to lead region-wide, high-impact communications strategies and campaigns across the region. This role will be a member of the APAC Communications team, reporting to the APAC Communications Director and working closely with cross-functional teams + global counterparts.

The Difference You Will Make:

In this role, you will lead region-wide initiatives, including Only On Airbnb projects, local awareness campaigns,product launches, and celebrity/influencer programs while aligning with global business priorities. As a senior lead, you'll also collaborate with cross-functional teams to ensure that Airbnb's story resonates with consumers, media, and influencers, and drives demand across APAC. 

A Typical Day:

  • Lead and execute high-level consumer communications strategies, translating global priorities into impactful, regionally relevant initiatives that support Airbnb's key business goals across APAC.
  • Oversee the development and management of region-wide campaigns, including Only On Airbnb projects, local awareness campaigns, celebrity-hosted stays, influencer collaborations, and product launches, ensuring flawless execution in partnership with local communications teams.
  • Act as a key liaison between APAC consumer communications and global consumer communications, regularly briefing on regional progress, key opportunities, and challenges.
  • Partner closely with teams across marketing, policy, product, and legal to ensure integrated communication strategies and seamless implementation across all campaigns.
  • Leverage deep understanding of APAC's cultural and media landscapes to drive innovative, buzz-worthy campaigns that generate wide-reaching social and traditional media coverage, while positioning Airbnb as a leader in travel and experiences.
  • Empower local market creativity and agility, while providing guidance and support to regional communications teams to ensure alignment with global objectives 
  • Manage, mentor, and enable the success of direct reports in the regional consumer communications teams.
  • Proactively develop solutions, find efficiencies and improve processes across the international team.
  • Ability to manage key external agency partners and third party brands, including drafting scopes of works, reviewing creative proposals, term sheets and executing contracts.

Your Expertise:

  • 10+ years of leadership experience in consumer communications, with proven success in a regional or global role. Experience in the tech or travel industry is a strong advantage.
  • Exceptional track record in developing and delivering high-impact consumer communications campaigns that drive brand awareness, buzz, and trust across multiple markets.
  • Track record in people and team management across cultures and/or geographies.
  • Strong expertise in navigating cross-functional collaboration in a matrixed organization, with an ability to influence and build consensus among diverse teams.
  • Proven experience partnering with public policy teams to amplify consumer narratives with a broader policy focus.
  • Highly skilled in stakeholder management at all levels, including leading discussions with senior leadership, and external partners.
  • Demonstrated ability to manage communications in a fast-paced, dynamic environment, with a proactive, solutions-oriented approach.
  • Adept to change and ambiguity while always remaining calm under pressure.
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives.
  • Passion for popular culture, emerging trends, and travel, with a strong entrepreneurial mindset and ability to think both strategically and creatively.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.



  • Singapore Pfizer Full time

    Description Join to apply for the Senior Automation Engineer - AMPS role at Pfizer Pfizer Singapore is recruiting permanent employees for manufacturing site expansion of PFIZER ASIA MANUFACTURING PTE LTD (PAMPL) in Singapore. Overview Why Patients Need You Whether you are involved in the design and development of manufacturing processes for products or...


  • Singapore Consumer Full time

    **Business Development Manager - Consumer** GlobalData is a leading intelligence platform for the world’s largest industries. We empower organizations and individuals to make better decisions with trusted intelligence that decodes the future of a dynamic world. Using the advantage of one platform, we combine the collective power of unique data, expert...


  • Singapore Google Full time

    Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa. **Minimum qualifications**: - Bachelor's degree or equivalent practical experience. - 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, performance marketing,...


  • Singapore CIRCLE INTERNET SINGAPORE PTE. LTD. Full time

    **What You'll Be Responsible For**: As Lead Product Designer on Circle’s Wallets team, you’ll help shape the gateway to Web3 by crafting seamless, secure, and intuitive experiences for storing, sending, and managing digital assets. The team’s mission is to make wallets trusted and delightful — whether used by developers, businesses, or institutions....


  • Singapore SYMRISE ASIA PACIFIC PTE. LTD. Full time

    About Symrise AG Symrise is a global supplier of fragrances, flavors, food, nutrition, and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food. Its sales of approximately € 5.0 billion in the 2024 fiscal year make Symrise a leading global...

  • APAC Growth Lead

    5 days ago


    Singapore ILLUMIA LABS (APAC) PTE. LTD. Full time $90,000 - $120,000 per year

    Job DescriptionIllumia Labs is at the forefront of innovative AI-driven corporate solutions. We are seeking an enthusiastic, creative, and organized Business Development/Growth Specialist to join our dynamic team. This role is designed for a proactive, analytical, and hands-on individual who is eager to dive deep into the ever-evolving business world and...


  • Singapore Consumer Products Games & Publishing Full time

    Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of...


  • Singapore WS Audiology APAC Full time

    **About WSA**: Formed in 2019 through the merger of Sivantos and Widex, WS Audiology combines over 140 years of experience in pioneering better solutions to help people with hearing loss. With a passion for impact, our 11.000 employees are committed to achieving our purpose: wonderful sound for all. With brands like Signia, Widex, Audio Service, Rexton, and...


  • Singapore Chubb Full time

    **Core Competencies**: - Able to design and implement effective digital product underwriting and consumer strategies, incorporating technology driven solutions within the Consumer business lines across digital partnership, sales, operational, claims and data. - Deep understanding of delivering Insurance technology solutions to partners, customers,...


  • Singapore Barrington James Limited Full time

    Job Title: Commercial and Brand Senior Manager (APAC)Location: APAC Region Are you ready to build something big?Our client a fast-growing pharmaceutical player, and we're looking for an exceptional Commercial and Brand leader to take one of their most promising portfolios to the next level. This is more than just a job—it's a chance to make a real impact...