Senior Events Specialist

4 days ago


Singapore International Data Group Full time $60,000 - $120,000 per year


Overview

The Senior Event Specialist – Audience Development will be responsible for driving delegate and attendee acquisition for IDC's events across Southeast Asia. This role blends strategic planning with hands-on execution, ensuring each event attracts a high-quality audience of senior IT and business leaders. The successful candidate will play a key role in enhancing event impact, meeting client and sponsor objectives, and strengthening IDC's brand positioning in the region.



Responsibilities

  • Act as senior specialist in the Audience Development team to meet regional attendee targets.
  • Develop and execute strategic acquisition campaigns across email, digital, and direct outreach channels.
  • Collaborate closely with marketing, sales, and content teams to define audience segmentation and value propositions.
  • Establish KPIs and performance tracking metrics for acquisition effectiveness.
  • Oversee data management, CRM optimization, and quality control for audience lists.
  • Provide insights and reporting on attendance trends, conversion rates, and engagement levels.
  • Represent the region in cross-functional collaboration with other IDC markets to ensure best practices.


Qualifications

  • Education: Bachelor's degree in Marketing, Business, or Communications (Master's degree preferred).

  • Experience: 3–5 years of experience in B2B event marketing or audience acquisition, including 2–3 years in a team leadership role.

  • Technical Skills: Strong understanding of CRM systems such as HubSpot, Salesforce, or Marketo, and proficiency in data-driven marketing approaches.

  • Leadership: Proven track record of building and leading high-performance teams.

  • Core Skills: Excellent communication, analytical, and leadership abilities.

  • Mindset: Results-oriented, strategic, and collaborative.

  • Travel: Willingness to travel 10–15% of the time for events across Singapore and Southeast Asia.

  • Work Model: Hybrid role, based in Singapore.




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