Director, Digital Channel Solutions Go-to-Market

1 week ago


Singapore Standard Chartered Bank Full time $120,000 - $240,000 per year

Job ID: 40180

Location: Singapore, SG

Area of interest: Transaction Banking

Job type: Regular Employee

Work style: Office Working

Opening date: 22 Sept 2025

Job Summary:

  • In Standard Chartered Bank's Corporate and Investment Bank (CIB), we aim to be digital-first and data-driven to realize untapped client value and market opportunities, driving wallet share and deliver a world-class client experience.
  • As the Digital Channels Go-to-market (GTM) Manager, you will lead the global go-to-market strategy and execution for Straight2Bank digital channels to support Straight2Bank Access (host-to-host connectivity) and strategic projects across 45+ markets. Straight2Bank is a trusted and innovative digital ecosystem of channels & platforms empowering corporates and financial institutions and seamlessly navigate global & emerging markets driving business growth to unlock financial opportunities.
  • This role will need to accelerate client adoption, commercialisation for business outcomes across global and regional markets, while shaping a world-class digital client experience
  • You will need to work at the intersection of product, technology, brand, marketing, and frontline teams, turning complex digital solutions into scalable, insight-led adoption strategies.
  • You will develop and execute strategic programs that align with business priorities in Transaction Banking, with a clear focus on client-centric value delivery, digital product adoption, and revenue realisation.
  • These programs will align to product lifecycle levers from activating clients' interest and development of customised engagement tactics and holistic omni-channel approaches to deepen engagement.

Key Responsibilities

  • Develop and execute client programmes that positively impact our digital business goals.
  • Oversea the client lifecycle journey from prospecting, onboarding, to deepening adoption.
  • Project manage high priority client acquisitions, utilisation, and growth campaigns by using insights from different data streams to recommend the most effective client touchpoints.
  • Partner with internal functions to influence the most appropriate and consistent user experience with effective messaging across multiple channels and devices to improve the platform, service adoption and conversion.
  • Partner with research, analytics, client UI/UX teams, product, sales, service, and coverage colleagues to drive and manage impactful campaigns and tracking their effectiveness and feedback channels, using insights to make recommendations to improve strategies and tactics.
  • Grow client adoption of our products and services through campaigns, including B2B and B2B2C toolkits, to build internal frontline colleague and client awareness.
  • Use data, insights and key performance indicators to drive business goals and manage channel performance.
  • Support key performance indicators for digital transformation and automation through reporting, analysis, and budget management.
  • Lead channel campaigns and client migrations for our Straight2Bank, web, mobile, API banking and data platforms.
  • Strategise and execute value creation for our digital capabilities with a global perspective, including taking them into markets, driving adoption, realising benefits in revenue growth and optimising client satisfaction.
  • Drive digital commercialisation for flagship platforms across the cash, trade, and financial management teams, with a roadmap for continuous platform optimisation.
  • Define the channel strategy and customise targeted programmes aimed at driving specific user behaviours to drive digital acquisition and growth across markets and segments.
  • Create and use market intelligence to drive innovation and maintain a leading competitive edge.

Our Ideal Candidate

  • Minimally a bachelor's degree in business, marketing, financial or a related field.
  • 10 plus years' experience of experienced with product lifecycle adoption and commercialisation levers within the financial services across consumer, corporate, financial institutions, FMCG, fin/ paytech spaces.
  • Relevant 5 plus years' experience in areas of driving regional or global commercialisation of digital products and platforms, content, channels, e-commerce or other mobile-focused businesses. Preferred experience launching new products, services, market entry, expansion strategies.
  • Cross-functional experience working with product, sales, marketing, operations, customer success teams
  • Working knowledge of digital marketing, analytics and experience in implementing digital initiatives.

Role Specific Technical Competencies

  • Behavioural Analytics.
  • Familiarity with marketing channels that assesses response rates.
  • Analytic tools such as Google Analytics, Adobe Analytics, social listening tools, Meta insights.
  • SEO/ SEM, SEO-friendly content creation, link-building.
  • CRM (Salesforce, Microsoft Dynamic).
  • Project management tools

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
  • Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
  • Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
  • Flexible working options based around home and office locations, with flexible working patterns.
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website



  • Singapore Digital Realty Full time

    **Position Title: Growth Marketing Director** **Location: Singapore** **Your role** - The Growth Marketing Director will be responsible for developing and executing comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth across digital and traditional channels. This role requires a data-driven mindset, strategic...


  • Singapore Alliance to End Plastic Waste Full time

    Get AI-powered advice on this job and more exclusive features. We are now seeking a talented and driven Digital Marketing Specialist . Reporting to the Director of Content, Events and Channels, this role will play a key part in shaping and executing our digital marketing strategy across digital channels, including web, social, and email. The ideal candidate...


  • Singapore OC Digital Pte Ltd Full time

    **Overview** We are looking for a Digital Marketing Intern to join our team! The successful intern will be able to learn different Digital Marketing solutions such as Search Engine Marketing, Google Ads, Facebook Ads, Social Media Marketing, and more. If you are quick-witted, a good communicator, enjoy reaching out to people, and want to gain valuable...


  • Singapore Standard Chartered Full time

    Press Tab to Move to Skip to Content Link Area of interest: Corporate & Commercial Banking JOB SUMMARY Standard Chartered is investing significantly in its Transformational capabilities to improve the Digital experience of Clients and colleagues whilst increasing efficiency. DCS Refinement Forum and OneTB Data Programme are the key transformational change...


  • Singapore TechBridge Market Full time

    **Job Information**: Workplace - On-SiteIndustry - ElectronicsCity - SingaporeState/Province - No valueCountry - SingaporeZip/Postal Code - 000000- If you are passionate about playing a key role in the success of a world leader in lighting for professionals and consumers, we want to hear from you!- Our client is a well-established brand in the Electronics...

  • Digital Marketing

    7 days ago


    Singapore ELEMENTAL DIGITAL MARKETING PTE. LTD. Full time $40,000 - $60,000 per year

    We're Hiring: Digital Marketing & Sales Executive | EDM33 Digital Marketing AgencyAt EDM33 , we empower businesses with impactful digital solutions — from SEO & SEM to paid ads, social media marketing, content, and creative branding . We're looking for a Digital Marketing & Sales Executive who can drive both marketing execution and client growth.What...


  • Singapore FIRSTCOM SOLUTIONS PTE LTD Full time

    At FirstCom Solutions, we provide digital solutions to bring customers online to help them grow their conversions. We create magnetic content and inbound marketing strategies from performance-based data to attract more customers. We are a web design and digital marketing agency in Singapore doing all things digital. We are proud to be a part of the SMEs Go...


  • Singapore Resorts World Sentosa Full time

    Get AI-powered advice on this job and more exclusive features. Resorts World Sentosa is seeking a strategic and results-driven Digital Marketing Director to lead our digital marketing efforts with a strong focus on performance marketing and direct sales conversion. This role is responsible for developing and executing data-driven regional and local campaigns...


  • Singapore LEVELFIVE SOLUTIONS PTE. LTD. Full time

    **Roles & Responsibilities Primary Information: - Transportation and Mobile Phone Reimbursement - Working Hours: Monday - Friday (10am - 7pm) - Location: Tai Seng **Responsibilities**: - You will be reporting to the Managing Director of the Company. - Generally responsible for planning, developing, implementing and managing the overall digital marketing...


  • Singapore Formlabs Full time

    Join to apply for the APAC Channel Marketing Manager role at Formlabs Join to apply for the APAC Channel Marketing Manager role at Formlabs To revolutionize an industry, assembling the finest team is essential. If you aspire to introduce cutting-edge professional 3D printers to the desks of designers, engineers, researchers, manufacturers, and artists...