Director, Digital Channel Solutions Go-to-Market

Job ID: 40180

Location: Singapore, SG

Area of interest: Transaction Banking

Job type: Regular Employee

Work style: Office Working

Opening date: 22 Sept 2025

Job Summary:

• In Standard Chartered Bank's Corporate and Investment Bank (CIB), we aim to be digital-first and data-driven to realize untapped client value and market opportunities, driving wallet share and deliver a world-class client experience.
• As the Digital Channels Go-to-market (GTM) Manager, you will lead the global go-to-market strategy and execution for Straight2Bank digital channels to support Straight2Bank Access (host-to-host connectivity) and strategic projects across 45+ markets. Straight2Bank is a trusted and innovative digital ecosystem of channels & platforms empowering corporates and financial institutions and seamlessly navigate global & emerging markets driving business growth to unlock financial opportunities.
• This role will need to accelerate client adoption, commercialisation for business outcomes across global and regional markets, while shaping a world-class digital client experience
• You will need to work at the intersection of product, technology, brand, marketing, and frontline teams, turning complex digital solutions into scalable, insight-led adoption strategies.
• You will develop and execute strategic programs that align with business priorities in Transaction Banking, with a clear focus on client-centric value delivery, digital product adoption, and revenue realisation.
• These programs will align to product lifecycle levers from activating clients' interest and development of customised engagement tactics and holistic omni-channel approaches to deepen engagement.

Key Responsibilities

• Develop and execute client programmes that positively impact our digital business goals.
• Oversea the client lifecycle journey from prospecting, onboarding, to deepening adoption.
• Project manage high priority client acquisitions, utilisation, and growth campaigns by using insights from different data streams to recommend the most effective client touchpoints.
• Partner with internal functions to influence the most appropriate and consistent user experience with effective messaging across multiple channels and devices to improve the platform, service adoption and conversion.
• Partner with research, analytics, client UI/UX teams, product, sales, service, and coverage colleagues to drive and manage impactful campaigns and tracking their effectiveness and feedback channels, using insights to make recommendations to improve strategies and tactics.
• Grow client adoption of our products and services through campaigns, including B2B and B2B2C toolkits, to build internal frontline colleague and client awareness.
• Use data, insights and key performance indicators to drive business goals and manage channel performance.
• Support key performance indicators for digital transformation and automation through reporting, analysis, and budget management.
• Lead channel campaigns and client migrations for our Straight2Bank, web, mobile, API banking and data platforms.
• Strategise and execute value creation for our digital capabilities with a global perspective, including taking them into markets, driving adoption, realising benefits in revenue growth and optimising client satisfaction.
• Drive digital commercialisation for flagship platforms across the cash, trade, and financial management teams, with a roadmap for continuous platform optimisation.
• Define the channel strategy and customise targeted programmes aimed at driving specific user behaviours to drive digital acquisition and growth across markets and segments.
• Create and use market intelligence to drive innovation and maintain a leading competitive edge.

Our Ideal Candidate

• Minimally a bachelor's degree in business, marketing, financial or a related field.
• 10 plus years' experience of experienced with product lifecycle adoption and commercialisation levers within the financial services across consumer, corporate, financial institutions, FMCG, fin/ paytech spaces.
• Relevant 5 plus years' experience in areas of driving regional or global commercialisation of digital products and platforms, content, channels, e-commerce or other mobile-focused businesses. Preferred experience launching new products, services, market entry, expansion strategies.
• Cross-functional experience working with product, sales, marketing, operations, customer success teams
• Working knowledge of digital marketing, analytics and experience in implementing digital initiatives.

Role Specific Technical Competencies

• Behavioural Analytics.
• Familiarity with marketing channels that assesses response rates.
• Analytic tools such as Google Analytics, Adobe Analytics, social listening tools, Meta insights.
• SEO/ SEM, SEO-friendly content creation, link-building.
• CRM (Salesforce, Microsoft Dynamic).
• Project management tools

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

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