Assistant Director/Director, Digital Marketing
6 days ago
Join to apply for the Assistant Director/Director, Digital Marketing role at Resorts World Sentosa . Resorts World Sentosa is seeking a strategic and results‑driven Digital Marketing Director to lead our digital marketing efforts with a strong focus on performance marketing and direct sales conversion. The role is responsible for developing and executing data‑driven regional and local campaigns that drive customer acquisition, conversion, and ROI across all direct and digital paid, owned and earned channels. The ideal candidate is both analytical and creative, with deep expertise in media, conversion rate optimization, and marketing analytics. Responsibilities Develop and execute long‑term digital marketing strategies across paid, owned and earned channels aligned with business goals. Develop and deliver a full funnel marketing approach across social media, digital, e‑commerce, social commerce, affiliate programs that drives conversion. Deep knowledge of paid media channels (Google Ads, Meta Ads, LinkedIn, TikTok, etc.). Experience with bidding strategies, audience segmentation, and campaign optimization. Experience in developing and executing direct sales model across multiple channels (web, app, social commerce, affiliate programs, app, mini program, kiosk etc). Skilled in content optimization, A/B testing, multivariate testing, and user behavior analysis. Expertise in structuring and interpreting sales, marketing and web analytics data to make informed decisions. Proficiency in marketing analytics, attribution models, and ROI analysis. Proven ability to lead cross‑functional teams and manage external agencies. Strong mentoring and coaching skills to develop high‑performing teams. Understanding of the development and implementation of marketing and web analytics (Adobe Analytics and Google Analytics). Familiarity with digital and web technologies (HTML/CSS basics, tag management, ad serving tracking pixels). Experience in managing large‑scale digital budgets and forecasting performance outcomes. Excellent verbal and written communication skills. Ability to collaborate with product, sales, creative, and data teams effectively. Focused on understanding customer needs and behaviors to drive engagement and conversion. Experience with personalization and dynamic content strategies. Comfortable working in fast‑paced environments with shifting priorities. Ability to pivot strategies based on market trends and performance insights. Qualifications Bachelor’s or Master’s degree in Marketing, Business, or related field. 10+ years of experience in digital marketing across regions, with at least 5 years in a leadership role focused on performance marketing. Experience in travel and/or tourism industry. Proven track record of driving measurable growth through paid media and conversion optimization. Strong analytical skills and proficiency in tools like Google Analytics, Meta Ads Manager, Google Ads, and marketing automation platforms. Experience with attribution modeling, customer segmentation, and lifecycle marketing. Excellent leadership, communication, and project management skills. Ad Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Xiao Hong Shu, WeChat, Google Campaign Manager. SEO & SEM tools. Project Management tools. #J-18808-Ljbffr
-
Managing Director
2 weeks ago
Singapore TESLA DIGITAL PTE. LTD. Full time**Managing Director** **Tesla Digital Pte Ltd**| Singapore | Full-Time **About Us**: Tesla Digital Pte Ltd is a growing digital marketing agency based in Singapore, specializing in social media management, Google marketing, Meta marketing, TikTok marketing, media production, and video content creation. We are passionate about helping brands grow their...
-
Assistant Director
2 weeks ago
Singapore Gardens by the Bay Full timeOverview The Marketing Communications (Digital Marketing) Assistant Director will be responsible for promoting Gardens by the Bay and its products across digital and social channels, strengthening brand presence, and driving measurable business growth through data-driven marketing strategies. This role covers all aspects of digital and marketing...
-
Sales Director
7 days ago
Singapore Roam Digital Full time**About Us**: **Roam Digital** is a full-service digital consultancy established in 2013. We design and develop award-winning digital products and offerings for enterprise clients across New Zealand, USA, Australia and Europe. We are a diverse team of skilled, passionate and creative people working to solve unique problems for our clients. In late 2021, we...
-
Sales Director
7 days ago
Singapore Roam Digital Full timeEnjoy the challenge and the rewards of bringing in that new logo for the firm - Fantastic at time management, love prospect & a full opportunity pipeline - Bring in these new customers by efficiently and effectively managing the pursuit **About us** Roam Digital is a full-service digital consultancy established in 2013. We design and develop award-winning...
-
Singapore Resorts World Sentosa Full timeJob Summary: Resorts World Sentosa is seeking a strategic and results-driven Digital Marketing Director to lead our digital marketing efforts with a strong focus on performance marketing and direct sales conversion. This role is responsible for developing and executing data-driven regional and local campaigns that drive customer acquisition, conversion, and...
-
Singapore Resorts World Sentosa Full timeJob Summary: Resorts World Sentosa is seeking a strategic and results-driven Digital Marketing Director to lead our digital marketing efforts with a strong focus on performance marketing and direct sales conversion. This role is responsible for developing and executing data-driven regional and local campaigns that drive customer acquisition, conversion, and...
-
Assistant Director, Digital Marketing
1 day ago
Singapore HPB Health Promotion Board Full timeAn exciting team lead position is now open in the Digital Marketing (DM) team. Join us if you are self-motivated marketer with a proven track record and passion for Marketing Tech. This position reports to the Deputy Director, Digital Marketing. Looking for a job that actually makes a difference? **Join us at the Forefront of Shaping Healthier...
-
Singapore Resorts World at Sentosa Pte Ltd Full timeResorts World Sentosa (RWS) is Asia's premier integrated resort located on Singapore's Sentosa island. Spanning 49 hectares, RWS hosts world‑class attractions such as Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark, alongside eight luxury hotels, the Resorts World Convention Centre and a casino. RWS offers...
-
Marketing Director
1 week ago
Singapore POWERPLUS GROUP PTE. LTD. Full timeMarketing Director play a pivotal role in driving our organization’s growth and achieving our goals. The key person who controls various aspects of the marketing department, including branding, advertising, digital marketing, and market research. Here are some key tasks and duties: - **Developing Comprehensive Marketing Strategies**: Marketing Director...
-
Director - Digital Marketing & Technology
3 days ago
Singapore TOPKEE PTE. LTD. Full timeTopkee Pte. Ltd. empowers businesses to leverage cutting-edge technologies, including data analytics and artificial intelligence, to unlock new marketing opportunities and expand into wider markets. We are seeking an experienced and strategic **Corporate Sales Director**to lead our business development efforts and drive revenue growth in the digital...
