Digital Marketing, Senior Manager

2 weeks ago

Singapore STEELCASE OFFICE SOLUTIONS PTE LTD Full time

As a Digital Marketing Manager at Steelcase, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy for our markets in Asia Pacific. The digital strategy is extremely important to our company's success, so your role will be crucial in achieving our business goals and objectives as set out by Global Leadership and the APAC Leadership team.

Key duties will include;
- Develop the strategic content marketing plan for execution across the various digital channels
- Propose ways to elevate brand image and maintain brand consistencies across platforms and channels.
- Develop, plan and execute digital advertising and performance marketing strategies
- Develop and execute creative marketing campaigns to promote brand awareness and improve sales conversion.
- Manage and develop the skillsets of the digital team and build a future vision for digital marketing team

Strategy;
- Responsible for managing the digital marketing landscape for the business from web, SEO and paid media.
- Working together with the Brand Comms Director to build, plan and implement a B2B digital marketing strategy to promote the brand and improve sales in the diverse APAC markets.
- Manage the strategy and adapt where needed.
- Build the team to support the plan and strategy.
- Develop an APAC social media strategy to find opportunities to improve on user engagement based on data insights.
- Prepare and manage the digital marketing budget.
- Manage and oversee various digital marketing channels.
- Analyse user behaviours and engagement using third-party analytics to improve content and branding

Strategic and Creative development;
- Propose creative ideas to reach potential customers and open new sales channels.
- Suggest activities for improving the quality of online content.
- Develop and implement a strategy around ABM and measure an outcome based upon focused sales accounts.
- Build inbound marketing plans and nurture leads from that offer.
- Be accountable - measure KPIs and ROI on all digital tactics.
- Keep up to date with the latest platforms, channels, technology and best practices.
- Measure ROI and KPIs.
- Track and measure SEO and Adobe Analytics metrics and provide reports.
- Lead, supervise inspire and motivate members of the digital marketing team and beyond

Competitor research and development
- Research competitors/ influencing brands and provide suggestions for improvement for our brand.
- Keep Leadership Team informed of latest research and forecast future sales and performance trends.

As Digital Marketing Manager
- You should display an accomplished knowledge of all different digital marketing channel.
- Have a superior knowledge and experience with online marketing tools and best practices.
- Have a sense of ownership and pride in your performance and its impact on a company’s success.
- Be a critical thinker and have problem-solving skills.
- Be a team player.
- Have excellent time-management skills.
- Have great interpersonal and communication skills especially for leadership engagement.

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