Assistant Director, Marketing

3 days ago

West Region, Singapore Employment And Employability Institute Pte. Ltd Full time $90,000 - $120,000 per year

As the Deputy Team Lead of the Marketing and Communications team, you are an experienced and driven individual who will be responsible for the development of marketing, communications and content strategies to brand and position e2i as the leading organisation to create solutions for better employment and employability. This includes partnering with the Team Lead in guiding the team to manage their strategies, implementation, writing and messaging. You will also collaborate and build strong partnerships between internal and external stakeholders to deliver effective marketing and communications projects and campaigns.

Job Responsibilities

Marketing

  • Strategise, design and execute the marketing and social media plans to support organisational and business objectives
  • Collaborate with other departments to align goals and maintain consistent branding and messaging
  • Drive awareness and brand-building efforts via traditional and digital platforms and reach out to target audiences through creative ways
  • Supervise the management of social accounts and content creation
  • Continuously evaluate new channels and platforms to engage e2i's audiences
  • Manage agency and vendor relationships and deliverables to ensure consistent and high-quality work
  • Measure and report the performance of marketing and digital initiatives and assess against goals

Communications

  • Develop and deliver Public Relations and other communication vehicles, including new social platforms and other multi-media tools to connect with e2i's customers and build equity of e2i's brand
  • Develop powerful narratives and compelling content (e.g. profile stories and videos on companies and workers) to promote the suite of programmes to various target audiences
  • Responsible for media materials including press releases, speeches, interviews, talking points and responses
  • Act as e2i's representative with the media and cultivate strong relationships with media representatives to grow e2i's brand recall
  • Work closely with other business units to integrate media communications initiatives within marketing strategies and campaigns/activities for key events and programmes

Job Requirements

  • Degree in Marketing, Mass Communications and Business or related disciplines
  • Minimum 10-12 years of relevant work experience in Public Relations, Corporate Communications, Journalism or Marketing, Digital Marketing or Marketing Communications
  • Relevant past work experience in a leadership role preferred
  • Good organisation, multi-tasking and time management skills
  • Experience working with and pitching to reporters
  • Excellent presentation, communication and interpersonal skills to engage a wide spectrum of external and internal stakeholders, including multi-agency and cross-functional teams
  • Proven track record of developing multi-channel marketing and communications plans, outreach campaigns and publicity materials for government agencies, national projects or consumer products
  • Excellent writing and copy-editing skills with a keen sense of creativity and aesthetics
  • A team player, with strong interpersonal skills to cultivate networks and relationships with various stakeholders
  • Critical thinker with strong problem-solving skills
  • Strong tenacity, flexible, and possess good persuasion and people management skills, self-starter, driven and resourceful

Designation and salary will be commensurate with experience.

We will only contact shortlisted candidates.

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