Positions: Senior Planning Associate

Who we are

Initiative unlocks business growth for the world's most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.

Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

COMvergence ranked Initiative #1 in new business globally in 2022. Initiative was Festival of Media Network Agency of the Year (North America and Latin America) in 2022, among other industry accolades.

The Opportunity

We are seeking a Senior Media Executive to join our regional media planning team, supporting multi-market campaigns across Asia. This role offers the opportunity to lead end-to-end media planning, execution, and reporting within assigned clusters, collaborate closely with internal stakeholders and external partners, and play a key role in ensuring campaign excellence. You will work with diverse markets, manage complex workflows, and help drive measurable results for high-profile clients.

Your responsibilities:

Media Planning & Strategy

• Lead end-to-end media planning across assigned market clusters.
• Analyze audience insights, past campaign learnings, and channel benchmarks to inform planning
• Support strategy development and recommend optimal channel mix and allocation.
• Consolidate media plans and ensure alignment with stakeholders.
• Present plans to clients, clarifying creative assumptions and status.

Campaign Execution & Reporting

• Ensure readiness of creative assets and landing pages.
• Coordinate with measurement, programmatic, and social specialists for pixel/tag setup and campaign activation.
• Track campaign launches and ensure on-time delivery.
• Monitor bi-weekly pacing and performance across markets, consolidate insights, and lead pacing discussions.
• Compile and analyze campaign results across markets, generating actionable insights.
• Consolidate market-level data into regional reports with clear narratives and performance takeaways.
• Prepare and deliver final post-campaign reports to clients, highlighting successes, optimizations, and future recommendations.

Stakeholder Management & Collaboration

• Act as the primary contact point for key markets and troubleshoot issues independently.
• Facilitate alignment sessions across markets, ensuring local approvals and creative integration.
• Mentor and guide Media Executives on workflows and best practices.
• Review Executives' work for quality control and serve as the first escalation point for operational or campaign issues.

Finance & Budget Management

• Review and reconcile invoices, ensuring accuracy of financial documentation.
• Maintain up-to-date budget trackers, sense-check spend data, and flag discrepancies.
• Share consolidated spend and budget reports with the client.

Ideally you have

• 2–4 years of media planning and execution experience, across multiple markets and categories.
• Technical Skills: Strong knowledge of media channels (digital, social, programmatic, display, video). Familiarity with reporting tools, measurement frameworks, and campaign tracking systems.
• Analytical Skills: Ability to analyze campaign data, consolidate insights, and translate findings into actionable recommendations.
• Communication: Strong presentation and storytelling skills; confident in leading client discussions and post-campaign reviews.
• Collaboration: Experience working in cross-functional teams, with the ability to guide junior team members.
• Detail-Oriented: Strong organizational skills with the ability to manage multiple markets, budgets, and deliverables simultaneously.

Initiative is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.