Marketing Executive

1 week ago

Central Region, Singapore Legacy of Prawn Pte Ltd Full time $40,000 - $60,000 per year
About Legacy of Prawn

Legacy of Prawn is not just a hawker stall—we are a rapidly expanding local favourite dedicated to serving Singapore's best prawn noodles From our first humble stall to seven thriving branches across the island, our mission is to deliver exceptional flavour and uphold the legacy of authentic hawker cuisine.

We are looking for a creative, results-driven Marketer to champion our brand. This is a unique opportunity to blend a passion for local food with modern marketing strategy, driving customer traffic and brand recognition across all our locations.

Key Responsibilities

As our Marketer, you will be the engine driving our expansion and customer loyalty:

  • Digital & Social Strategy: Plan and execute engaging content across platforms (e.g., Instagram, TikTok, Facebook) to showcase our delicious food, unique brand, and hawker heritage.
  • Local Store Marketing: Develop and implement localized campaigns to drive foot traffic to all seven branches, including promotions and collaborations.
  • Content Creation: Manage photography/videography for marketing assets that make our prawn noodles look irresistible (experience with simple editing tools is a bonus).
  • Online Presence Management: Monitor and manage online reviews (Google, social media) and ensure consistent brand messaging across all digital touchpoints.
  • Performance Tracking: Analyze campaign effectiveness, customer behaviour, and competitor activity to optimize future marketing efforts.
Who We're Looking For

We need someone who is passionate about both marketing and Singapore's vibrant food culture:

  • A genuine love for local food and the hawker scene is a huge plus
  • Proven experience or strong familiarity with managing business social media accounts (Instagram, TikTok).
  • Ability to work independently, manage multiple campaigns simultaneously, and meet deadlines.
  • Excellent communication skills for crafting engaging copy and coordinating with operations teams.
  • Diploma or Degree in Marketing, Communications, or a related field preferred.
  • Candidates with 1-2 years of relevant experience are highly encouraged to apply.
What We Offer
  • Competitive salary based on experience and performance.
  • A fun, supportive, and fast-paced environment where you see the immediate results of your work.
  • A chance to be an integral part of the local food scene's expansion.
How to Apply

Ready to turn your marketing skills into delicious growth?

Apply directly through this portal.

(Only shortlisted candidates will be notified.)

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