Performance Marketing Manager

1 week ago

Singapore Local Office Traveloka Full time $120,000 - $180,000 per year

It's fun to work in a company where people truly BELIEVE in what they're doing

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Job Description

  • Develop and implement comprehensive Performance Marketing strategies that align with overall marketing and business objectives

  • Lead the planning, execution, and optimization of performance marketing campaigns across various platforms (Google Ads(SEM), Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)

  • Oversee end-to-end management of campaigns, from creative development to media buying and performance analysis

  • Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms

  • Plan and conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI

  • Identify optimization opportunities / growth, and analyzing the impact and effort required

  • Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives

  • Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing

  • Develop and maintain a testing roadmap to continuously improve campaign effectiveness

  • Implement innovative strategies that's aligned industry trends, emerging technologies, and best practices in display advertising

  • Mentor and lead a team of performance marketing professionals, foster a collaborative and high-performance culture within the team

  • Mature enough to manage external marketing vendors independently to enhance campaign performance and innovation

  • Capable of leading and managing small to medium projects with minimal supervision that can potentially create value for the whole team

  • Generate regular reports for stakeholders, clearly communicating campaign performance and ROI

  • Able to explain complex data in a way that is understandable for non-technical audiences

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Requirements

  • Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus

  • 8+ years of experience in digital marketing with a focus on Search Engine Marketing (Google Ads / SEM)

  • Proficiency in digital marketing tools and platforms (Google Ads(SEM), Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)

  • Experience with A/B testing and performance optimization techniques

  • Proven track record of managing and optimizing Search advertising campaigns

  • Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability

  • Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture - Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis

  • Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence

  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously

  • Strong attention to detail and organizational skills

  • Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)

  • Proven track record of managing team members

​Good to have:

  • Proficiency in Japanese is a plus as this role looks after the Japan market

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us

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