Partnerships Marketer

6 days ago

Central Region, Singapore GNAME PTE. LTD Full time $80,000 - $120,000 per year
Overview

The Partnerships Marketer is responsible for driving brand growth through community marketing and building a collaborative ecosystem. This role works cross-functionally to create co-marketing initiatives, oversee partner engagement, and execute multi-channel campaigns that align with company goals.

Key Responsibilities

  • Identify, prospect, negotiate, and onboard new partners to amplify brand presence.
  • Initiate and manage co-marketing initiatives with partners—including digital campaigns, events, sponsorships, and joint promotions—to maximize reach and value.
  • Serve as the primary contact for all partnership activities. Maintain and strengthen relationships with key partners, retailers, agencies, and internal stakeholders.
  • Track industry trends, analyze market data, and monitor competitor partnerships to inform strategic decisions.
  • Ensure that partner-driven campaigns are aligned with brand standards across all channels and touchpoints.
  • Lead the planning, execution, and reporting of partner programs, including managing budgets, timelines, and deliverables.
  • Performance Measurement
  • Establish KPIs, track ROI, and present actionable insights through thorough campaign analysis.
Requirements
  • 5-7 years of experience in marketing, business development, or partnership management, ideally in a complex, fast-paced environment.
  • Excellent verbal and written communication in English and Chinese to liaise with stakeholders
  • Strong negotiation and relationship-building skills
  • Analytical and data-driven mindset
  • Project management and organizational abilities
  • Creativity and strategic thinking
  • Familiarity with digital marketing tools, community platforms, and analytics platforms
Your Day-to-Day
  • Build and leverage relationships with key stakeholders to secure and activate new partnerships
  • Design and track co-branded marketing assets and campaigns
  • Lead partner insight research and generate regular performance reports
  • Drive awareness through events, webinars, digital outreach, and co-marketing content
  • Analyze campaign and partnership effectiveness to optimize future initiatives

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