Senior Manager, Digital Strategy

Senior Manager, Digital Strategy & Go-To-Market (GTM), APAC

**Who are we?**

Equinix is the world’s digital infrastructure company, operating 200+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We are a fast-growing global company with 70+ consecutive quarters of growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of nearly 10,000 companies, including 1,800+ networks and 2,900+ cloud and IT service providers in over 26 countries spanning five continents.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success.

**Overview**

The Senior Manager, Digital Strategy & Go-To-Market (GTM), APAC is a role within the APAC Segment Marketing team, reporting to the Director of Segment Marketing for APAC.

The role is one of ~4 industry Subject Matter Experts (SME’s) that support the region and assists the company’s sales and marketing pursuit across all Routes to Market (Field, Partner and Corporate Sales). The entire team form the primary interface for Segment Marketing in the APAC region. Segment Marketing is globally aligned, yet geographically mapped to directly support local field selling & marketing activities.

**Roles/Responsibilities**

**Individually**
- Support Sales & Partner pursuit planning and customer engagements with segment marketing & field SME recommendations
- Continuously communicate and validate our insights and strategy publicly with Customers, Events/Panels, AR & PR.
- Understand, articulate and position Equinix value propositions to relevant end-users/markets
- Sponsor and develop Industry communities of interest fostering collaboration and knowledge exchange in conjunction with regional FD counterparts.
- Support Corporate, Product, & Partner Marketing activities with Segment & SME perspectives.
- Grow knowledge of global transformation trends that will support the uptake of any client solution

**Organizational Interlocks**

**Marketing**
- APAC Field Marketing
- APAC Partner Marketing
- Product & Platform Marketing
- Corporate Marketing & Operations
- Communications (public and analyst relations)

**Non-Marketing**
- Field Sales & Sales Operations & Planning teams
- Channel Sales
- APAC Country Managers
- GSE & Business Development
- Sales Enablement
- Corporate Sales
- Global Alliance Management
- Customer Care

**Technologies Supporting the Role**
- Business intelligence tools (tableau)
- Sales force automation
- Marketing automation platform
- Collaboration

**Education**
- Bachelor's degree required

**Background/Experience**
- 8 years Solution Selling/Business Development experience, ideally with a Digital Transformation bias
- 5 years’ experience in Cloud, SaaS & Information Technology Industry
- Minimum of 3 years’ experience in pre-sales, consulting, sales or a solution/industry marketing function
- Understanding of digital transformation needs of at least two industry verticals will be an added advantage

**Competencies**

**Skills**
- Talent for Sales knowledge transfer & building trusted relationships with Sales and external customers
- Ability to communicate complex topics into effective language & tools
- Cross-organizational system thinking & design
- Influencing, leveraging strong relationships
- Can work with higher level concepts and bring them to operational execution
- Public speaking and debating (media confident/trained)
- Strong storytelling, messaging, writing/presentation building
- Leadership & Program Management

**Behaviors**
- Trusted Partner
- Delivers as promised
- Strong communicator
- Rational/logical
- Accountable
- Flexible/adaptable
- Collaborative
- Detail-oriented
- Service-oriented

**Knowledge**
- Digital Business & Digital Ecosystems
- Organizational system design
- Selling techniques and best practices for large & small companies
- Trends and Data Analysis
- Data management tools and best practices, within and outside of marketing

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

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