Senior Manager Strategy Planning

2 days ago

Singapore AXIATA DIGITAL & ANALYTICS Full time

**ABOUT THE ROLE**:
As the Senior Manager, Strategic Planning or Digital Media Planning you will play the role of a digital consultant.

You will take charge of overseeing the day-to-day client and campaign management for a portfolio of brands and be responsible for managing the entire client relationship - driving value and business outcomes by assisting with strategic direction, campaign management, audience targeting, budget/spend optimization, and reporting. You will manage and develop client relations through the full life-cycle of the account — on-boarding, initial ramp up, ongoing account management, billing, monthly/quarterly business reviews, etc.

This position works to understand the client's business needs and endeavors to drive business outcomes backed by our data capabilities.

**PRIMARY RESPONSIBILITIES**:

- **Advertiser Management & Growth**: Deliver client-specific media and outcome-based goals while maintaining and improving client satisfaction levels. Translate business requirements and strategic direction into the actionable process and work closely with internal stakeholders; Ad Operations, and Creative and data teams to ensure the deliverables. Analyze campaign performance, provide meaningful insights and improve revenue across all the assigned accounts.
- **Data-Centric Consultation**: Drive data-centric discussions with clients to identify opportunities and new interests that the advertiser may not be aware of to help drive revenues by suggesting the right technology and media platforms.
- **Revenue Growth**: Identify growth hacking opportunities for current advertisers to accelerate their outcome goals. Participate in new business and pitch strategy development.
- **Maintain Industry Knowledge**: Keep abreast of industry trends, media trends, innovations, and best practices across digital media platforms (Search, Social, Display/ Programmatic, and Mobile), data and technology.

**EXPERIENCE AND SKILLS REQUIRED**
- 4 - 5 years of working experience in an account/ client management role within the online advertising industry.
- Proven account management and analytical professional experience
- Proven media planning experience across multiple platforms for performance clients
- Proficiency in Excel, Word, and PowerPoint.
- Experience in Facebook Ad Manager, Google Search, Display, Google Analytics tools, Programmatic, etc
- Experience on performance-driven clients (e.g. E-commerce, DTC, Fintech) will be advantageous
- Fluent written and spoken language skills in English and local language

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