Regional Marketing Manager

7 days ago

Singapore Whispir Full time

**About Us**:
**About the Position**:
The Regional Marketing Manager is responsible for implementing marketing programs that fuel demand generation with highly qualified leads to drive sales engagement with new and existing opportunities. As the primary liaison between sales and marketing, they work across both teams to deliver an unparalleled prospect and customer experience. Data-driven, they conduct deep territory analysis to build regional go
- to-market strategies and marketing plans — to include identifying target accounts and creative campaign opportunities in order to support our account-based marketing efforts.
- starter who can work effectively with mínimal direction.

**Key Responsibilities**:

- Conduct frequent and deep territory analysis with the data available (target accounts, competitive landscape, historical demo requests, pipeline & revenue, current install base, geographic target account clusters, industries) and leverage gained insight to create an agile marketing strategy and plan for the region
- Responsible for the development and delivery of a comprehensive Regional Marketing Plan designed to meet or exceed business targets for fiscal and quarterly planning This includes budget management, ROI reporting, and tracking the impact of all organic and paid marketing motions throughout the region - with direct accountability for achieving agreed-upon results
- Ensure plans, reports, and status are clearly communicated to the broader sales and marketing teams, maintaining an up-to-date marketing plan for the region that includes a calendar of marketing motions and weekly/monthly/quarterly reports on results, that snap to the global marketing framework
- Use qualitative and quantitative measures to assess regional in-market along with potential opportunities to drive new logos; activities may include third party programs, regional associations, customer testimonials, associations, content syndication, sponsorship and speaking opportunities, local ABM campaigns, RFP initiatives, and more, recommending new and effective ways to increase awareness of Whispir in the local market
- Plan and execute sponsored events including pre-event logistics, on-site logistics, marketing materials, booth set-up and tear
- down, internal and external event communication to ensure each event is delivered on-time, on-budget and in support of desired outcomes (tie to integrated marketing campaigns)
- Manage regional marketing campaigns, programs, Whispir-led virtual and in-person events (scheduling, hosting, promoting, follow-up), overseeing regional collateral, etc., while keeping marketing colleagues informed and building sufficient time into plans for content and design development
- Provide crucial input into the development of global content and other marketing initiatives to ensure the unique requirements of each market are incorporated to reduce the requirement for localisation or additional work later
- Execute partner marketing programs and initiatives to achieve joint business objectives, including webinars, events, co-development of thought leadership content, public relations, social media, and digital marketing
- Schedule and lead ongoing check-ins with the extended sales and marketing teams to ensure regional marketing plans remain on track, no lead is left behind, and to conduct post-mortem reviews on all completed activities to refine our approach
- Work with Product Marketing to ensure distribution of (sometimes printed). collateral and promotional materials such as case studies, etc.
- Oversee HubSpot and Salesforce lead entry, tracking, and routing for the Monitor MQL to SQL performance at a granularity of individual leads to gain sales feedback on what worked or didn't work in order to continue improving our approach
- Review and track invoices and expenditures (e.g., cost of show services, vendors, booth space, shipping, equipment, etc.)
- Additional assignments as required

**About You**:

- Even if you don't meet this criteria perfectly but believe you have lots to bring to the role, we encourage you to apply. We know it's tough, but please try to avoid the confidence gap - you don't have to match all the listed requirements exactly to be considered for this role._
- A Bachelor's degree in a related field, and MBA is a plus
- Strong track record of success as a Senior Marketing Manager with 5+ years experience in a high growth B2B business, preferably SaaS
- Experience operating with targets, lead generation, and funnel conversion from MQL to billed customers
- Analytical and data driven with the proven ability to measure performance and connect insights to inform decisions and make conversion recommendations
- Super influencer and collaborator with experience working with multiple stakeholders within a business at all levels to present plans, obtain feedback and share insights
- Experience with Martech platforms and CRM, preferably HubSpot and Salesforce and reporting tools such as Goog

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