Head of SEO

1 week ago

Singapore American Health Care Academy Full time

**Position: Head of SEO**
**Location: Remote**
**Type: Full-Time**

**Shift : 6am - 3am CST**

**Position Overview**:
**Key Responsibilities**:

- **SEO Strategy Development and Execution**:

- Develop and implement comprehensive SEO strategies aligned with the company's goals.
- Optimize website architecture, content, and performance to improve organic search rankings.
- Stay updated on industry trends, algorithm changes, and competitor strategies.
- **On-Page and Technical SEO**:

- Conduct thorough keyword research to identify growth opportunities.
- Optimize on-page elements, including meta tags, headers, URLs, and internal linking structures.
- Oversee technical SEO audits to identify and fix issues related to site speed, crawlability, mobile-friendliness, and indexation.
- **Off-Page SEO**:

- Build and manage a robust backlink acquisition strategy to improve domain authority.
- Develop partnerships and outreach initiatives to acquire high-quality links.
- Monitor and manage the company’s online reputation across third-party platforms.
- **Content Strategy and Collaboration**:

- Work closely with the content team to ensure the creation of high-quality, SEO-optimized content.
- Develop and implement a content calendar based on keyword priorities and audience needs.
- Guide the creation of multimedia content (videos, infographics, etc.) for SEO impact.
- **Analytics and Reporting**:

- Use analytics tools like Google Analytics, Search Console, and SEO platforms to track performance.
- Generate detailed reports on traffic, rankings, and ROI, providing actionable insights.
- Set and monitor KPIs to measure the effectiveness of SEO campaigns.
- **Team Leadership and Cross-Functional Collaboration**:

- Lead and mentor an SEO team to achieve departmental goals.
- Collaborate with web development, marketing, and design teams to ensure cohesive SEO implementation.
- Advocate for SEO best practices across the organization.

**Qualifications**:

- Proven experience in SEO, with at least 5+ years in a leadership role.
- Strong understanding of search engine algorithms, ranking factors, and industry trends.
- Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, etc.
- Experience with web analytics tools like Google Analytics, Search Console, and Data Studio.
- Technical expertise in HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, Drupal).
- Exceptional analytical skills and a data-driven approach to problem-solving.
- Excellent communication, leadership, and project management abilities.
- Bachelor’s degree in Marketing, Computer Science, or a related field (preferred).

**Key Competencies**:

- Strategic thinker with the ability to balance long-term vision and short-term objectives.
- Detail-oriented and adept at identifying and resolving complex SEO issues.
- Strong leadership skills to inspire and guide a team toward success.
- Adaptability to a fast-paced, ever-changing digital landscape.
- Be part of a dynamic, growth-oriented company making an impact in the eLearning space.
- Opportunity to shape and lead the SEO strategy for a thriving digital platform.
- Competitive salary, benefits, and professional development opportunities.

Pay: $2,000.00 - $3,000.00 per month

**Experience**:

- SEO: 10 years (required)
- Leadership: 6 years (required)
- SEO strategy: 6 years (required)

Application Deadline: 21/01/2025

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