Head of SEO

Carousell is the leading classifieds group in Greater Southeast Asia on a mission to inspire the world to start buying and selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the group has a leading presence in eight markets under the brands Carousell, Mudah.my, Cho Tot, OneKyat, Ox Street and Refash, serving tens of millions of monthly active users. We have three technology development centers in Singapore, Taiwan, and India, as well as offices in Hong Kong, Malaysia, Philippines, Indonesia, Myanmar, and Vietnam. Carousell is backed by leading investors, including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an Organisation, we make magic happen.

**About the SEO Team**

SEO team at Carousell plays a crucial role in our user acquisition & growth strategy. It is responsible for increasing our visibility on search engines for our focus categories and markets which helps drive high quality organic traffic. We obsess over identifying growth opportunities that align to our company priorities and channel our team efforts to acquire & engage users at scale. A potential SEO investment / improvement can impact buying / selling decisions for millions of searchers' and influence them to adopt "secondhand as a first choice lifestyle". As we believe in "product led growth", SEO team at Carousell is part of the Product org and works in close partnership with Engineering & Marketing teams for end user and business impact.

**About the role**

We're looking for an experienced leader to lead our growth efforts via SEO, social sharing and other organic growth channels. This is a Carousell group-wide role, hence the individual would be leading a high performing team of SEO professionals and responsible for all Carousell BUs and markets. This leader will drive the strategic direction of these areas, with high emphasis on technical SEO, and collaborate with marketing, design and product teams to step change our growth. This role is based in Singapore, India or Vietnam and will report into the Head of Product.

**You will**:

- Lead strategy, vision, roadmap planning & execution for Carousell SEO and other organic growth efforts, that aligns with business priorities and balances investments around acquisition, conversion, user experience and technical SEO foundations.
- Collaborate effectively with product, design, engineering, data and business stakeholders in order to execute against the SEO strategy and roadmap.
- Attract, coach and retain talented SEO specialists. This is a player-coach role. You'll guide the team to prioritise work and help them achieve results in a fast-paced work environment. You will also take individual responsibility for some of the more strategically important and complex SEO projects.
- Inspire the team to be data & experiment driven, and innovate to drive quality traffic & delight users by performing activities such as competitive analysis, technical audits, keyword research, and other relevant techniques
- Foster a culture of continuous improvement through mentoring, feedback and metrics
- Set clear measurable goals for your team members and leaders; inspire and enable them to deliver their best and achieve their true potential
- Combine crawl, ranking & usage data, google search algo insights, and ever-evolving industry best practices to understand the domain deeply. Proactively identify problems & levers of impact and translate those findings into actionable insights
- Own all SEO related practices as well as team's rhythm & rituals; raising the quality bar and improving speed of delivery and operational efficiency
- Closely monitor the SEO related health and success metrics across all areas of ownership and represent the team in various regular reporting & planning rhythms.
- Be the SEO champion and evangelist across the org. Contribute to Carousell's overall content (esp. UGC) & marketing strategy and effectively communicate SEO insights and recommendations to a variety of stakeholders, from both technical and non-technical backgrounds

**Attitude and behaviours critical to success**

To be successful in this role you must be dedicated to Carousell's mission and care deeply about our users. In addition to focusing on flawless execution you will have high energy, intellectual curiosity, and a proven track record of delivering results. When data is not available, you must rely on your instincts and judgment to make high quality decisions quickly.

**You will have demonstrated**:

- User obsession and empathy.
- Drive an