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Integrated Marketing Assistant Manager

2 weeks ago

Singapore Sephora Digital Pte Ltd Full time

At Sephora, we stand together and we stand for something more since 1969. For empowerment, for exploration, for the opportunity to impact people’s lives through the unlimited power of beauty. As part of the LVMH family, Sephora’s excellence, innovation, and entrepreneurial spirit have made us the world’s leading beauty retailer growing twice faster than the market. With our 3 000 stores & corners in 36 markets and our 31 websites, we offer clients a unique retail experience with innovative services and nearly 300 beauty brands including Sephora’s own brand, Sephora Collection.
Beautifying people’s lives is a full-time challenge that our more than 46 000 passionate in-store and Head Office team members tackle every day. At Sephora, you can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart.
Sparked by energy and excitement, our passion is contagious. So if you are ready to make your mark at a leading global retailer and belong to something beautiful, join us and reimagine your future, with Sephora.

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.
We are united by a common goal - to reimagine the future of beauty.

**The opportunity**:
Our Marketing team aims to inspire and connect people through meaningful storytelling, always pushing the norms and boundaries, one person, one community at a time.
We are a strategic team of big thinkers and creatives who truly work interdependently to stimulate demand and driving traffic to our network. From developing marketing strategies, designing toolkits, connecting local consumer insights to our expertise & selection, planning our loyalty program, writing copy to building exciting in-store experiences, we are constantly finding ways remind beauty lovers why Sephora is extra-ordinary and cement our place as an authentic beauty expert.
Your Role At Sephora
As Integrated Marketing Assistant Manager, you will be responsible for developing and delivering a focused and optimized integrated marketing strategy across all Sephora marketing levers and touchpoints that is in alignment with business goals and the marketing objectives.
Reporting to the Director, Integrated Marketing, you will lead efforts across key pillars of Marketing: CRM Analytics & Loyalty, Brand Partner Marketing, Online/offline (Retail) experience & events, Social & Communication, Creative, as well as external partnership (media marketing).
Key Roles
- Marketing Calendar Leadership - Helps to develop and reinforce our branding strategy through the mastery of one optimized marketing (priority push) calendar across the region
- Delivery of On-time aligned regional toolkits per priority push
- Custodian of our unique Sephora brand codes and expressions through toolkit deployment
- Championing our customers - always presenting our priority push narrative and experience through the lens of our customers
- Toolkit amplification across key functions (aligning and carrying through priority push concepts from idea to brief to table top)
- Employ a strategic approach to process; organize and divvy up work effectively. Source relevant partners (media / partnerships/ vendors/ trend forecasting) to support priority push toolkit development and delivery.
- Prepare Trello cards (a work management tool) to brief cross-functional teams for timely delivery
- Lead reciprocal partnerships cross-functionally in a highly matrixed organization: Marketing (In-tegrated Marketing, Creative, CRM & Loyalty & Customer Experience), Merchandising (including Visual merchandising), Retail operations (including In-store Services /Training / Omni Innova-tions), Store Design, UXUI, Mobile App, Paid Marketing), In country teams (Marketing leads) and Stratcom/GMs
- Innovate new ways to improve and test new ideas / execution through key learnings across markets
- An up-to-date awareness of emerging beauty and technology trends
- Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for all, Teamwork, and Initiative

We would like to hear from you if you have/possess...
- At least 5 years of professional experience in the retail industry, ideally in retail or in environments with many brands
- Degree in Business or related field preferred
- Ability to both think big picture and be a visionary/idea generator - leading program vision and planning while also getting involved in the details of program execution.
- Experience managing and working within an allocated budget.
- Experience working with cross functional partners or clients to meet their business needs.
- Abilit