Assistant Digital Marketing Manager

4 weeks ago

Singapore BARCODE MARKETING PTE. LTD. Full time
Roles & Responsibilities

Key Responsibilities:

  • Digitally transform the brand in all markets via various digital-driven marketing strategies and campaigns planning, including programmatic marketing, analytics, social media, operational marketing, and CRM
  • Develop audience strategies and optimize productivity by leveraging advancements in technology while aligning with global HQ initiatives
  • Lead daily integrated marketing cross-functional scrum and related stand-up activities to identify and prioritize planning and execution agenda
  • Manage multiple projects, campaigns, and events in a fast-paced, deadline-driven environment
  • Plan, implement, and optimize paid campaigns across various platforms
  • Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas
  • Measure digital performance and identify areas for improvement.
  • Provide budget forecasts, strategies, and guidelines to ensure alignment with budget parameters, while identifying and addressing any deviations promptly
  • Stay current in all touchpoints and marketing trends; strongly influence on innovations and maintain digital leadership within the industry

Qualifications and Skills:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum 3 years of relevant experience in Performance/Digital Marketing within the lifestyle, retail, or fashion industry.
  • Proven ability to design and implement successful marketing campaigns.
  • Ability to pull data from various resources and translate it into trends, action plans and reporting templates
  • Proven expertise in digital and programmatic marketing, e.g. Analytics, SEO/SEM, social media and creative design etc.
  • Demonstrated strong business judgement and decision-making skills, with the ability to identify, prioritize and articulate highest impact initiatives in global markets
Tell employers what skills you have

CRM
Lifestyle
Leadership
Social Media
Online Advertising
Scrum
Marketing Communications
Online Marketing
Digital Marketing
Integrated Marketing
Articulate
Google Ads
SEO
Content Development
Marketing Analytics
Hospitality

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