Business Manager

2 days ago

Singapore CULINA PTE. LTD. Full time

**Sales Management**
- Responsible for Top-line target / budget through management of sales activities and projects for the Modern off Trade. Optimize sales opportunities and defend/gain market share.
- Develop short and long-term strategic plans in line with channel strategy, prepare and review business plans to ensure overall plan is commercially focused in revenue and profits.
- Formulate strategies to drive sales based on market developments, management feedback, and ensure inventory forecast is accurate and healthy.
- Work with Marketing and Trade Marketing to ensure brands are preserved and segment activities are relevant and impactful to drive sales. Optimize distribution for all represented brands and opportunity at each segment and ensure to have the right partnership to drive sell-out and enhance customer focus in key markets.

**Key Account Management**
- Ensure continuous development of the segment account management function and ensure best practice, and consistency across account management.
- Perform sales analysis to manage performance against budget and assessment of market penetration.
- Maintain an effective communication process to and from key partners, including communicating brand direction, opportunities and resolution of business issues; ensure consistent communication with internal operating departments and management to ensure our ability to execute against sales plans.
- Prepare forecasts against sales within the segment on a periodic basis and to monitor and manage changes to the forecast to ensure that the pipeline of activity is always sufficient to meet the allocated target(s). Develop solid and long-term influential relationships with retailers and key decision makers at all levels in the assigned customer base.

**Market / Customer Insights and Communication**
- Monitor competitors’ activities; plan and implement promotional activities Observe and monitor market movements including the needs of consumers, provide analysis and formulate a strategy to target key opportunities and tailor value propositions to establish differentiating plus sustainable advantage.

**Requirements**:

- Bachelor's Degree, Post Graduate Diploma, Professional Degree in any business-related disciplines
- 5 years of relevant working experience in the FMCG industry
- Successful track record working with modern trade account
- Good analytical and organizational skills
- Results-driven with great commercial acumen
- Strong interpersonal, communication and presentation skills
- Excellent negotiation skills
- Independent and able to work in a fast-paced environment with the ability in problems solving.

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