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Brand Building

3 weeks ago

Singapore Johnson & Johnson Full time

We are looking for a dynamic individual who is passionate about partnering to give our APAC marketing teams a competitive edge in driving consumer-obsessed and customer-centric approaches to brand building and marketing effectiveness.

Reporting to the APAC Head of Strategic Support and Marketing Excellence, this specialist leadership role will see you working closely with the Global CXO Squad, Regional Brand teams, Local Marketing teams and external partners to drive engagement and development at all levels.

**Purpose of the Role**

You will play a critical role in improving marketing effectiveness and building capability to support the delivery of brand and business outcomes. Specifically, you will:

- Lead a key workstream of the annual growth planning process and build strong capabilities to help our Marketers be ready for the future, and to help our Brands grow
- Translate vision through to execution by developing frameworks and processes to optimzse KPI delivery, and overall marketing efficiency and effectiveness
- Lead/support the acceleration of digital, data, technology and innovation enablement
- Deepen team experience to optimize integrated communications across a portfolio of brands, including content development, data analytics and agency partnerships.

**Key Responsibilities**

Brand Building & Growth Planning
- Take a leadership role in ensuring that the Science of Brand Growth is at the heart of our growth planning processes, to deliver focused choices, compelling plans and ideas that travel and scale
- Partner with the global squad to shape and develop our Science of Brand Growth principles, operational and measurement framework
- Design and lead the roll out and deployment of Science of Brand Growth in APAC - identifying opportunities for pilots with key markets and Power Brands
- Codify and share learnings with the APAC and Global Marketing Community

Marketing Learning & Development
- Partner with Global to evolve and future-proof our Marketing Competency Framework
- Collaborate with HR and in-market champions to drive adoption of the framework and embed in marketing talent processes
- Build and lead a community of marketing champions to foster inspiration and cross-sharing and fast-scaling of best practices and use cases
- Ensure execution excellence, measure results, analyze feedback, extract and codify takeaways that drive continuous improvement

Marketing Operations & MarTech
- Oversight of the Content Agency Model in APAC. Partner with procurement to ensure the needs of the business are reflected in agency structure and management to drive better brand and business outcomes. This includes performance management, governance and compliance, as well as building future-ready capabilities to ensure creative content delivery is a competitive advantage for our brands.
- Be the APAC Business Product Owner of fit-for-purpose MarTech platforms (including DAM, P360, VidMob). Engage with Global CXO team to improve platforms, tools capabilities roadmap and MarTech stack. Oversee agreed roll outs, ensuring platforms are embedded, optimized and measured is in line with AP requirements.
- Lead the shaping of the Regional Office marketing budgets allocations, including tracking, compliance and identify how to drive key efficiencies in non-working spends and BME overall. Regional SOW process to remove duplication, reduce waste and maximize efficiency.

Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of a new entity within New Consumer Health.

**Qualifications**:

- Relevant experience of minimum 10+ years
- Understanding of evidence-based marketing best practice, with exposure to brand management, media, creative, agency relationship management, partnerships leverage and creating brand experiences in a digital world (i.e., media, data, social media, e-commerce, analytics)
- Strategic shaping and delivery of capability frameworks and ‘sticky’ programs that inspire and operationalize capabilities
- Commercial acumen and ability to make recommendation grounded in insights, data & judgement
- Strong leadership, communication and influencing skills. This role will require indirectly influencing decisions and leading through people. Understands and where needed adapts to different cultures and markets.
- Comfortable with ambiguity. Deals well with shaping direction in a new area and managing through change.
- Thinks in a structured way, acts in an agile way - able to set and recalibrate priorities across a multitude of opportunities
- Strong networker. Connects easily and broadly across the organization and across countries. Effective in working in a virtual global matrix organization. The ability to connect the dots across functions and geographies will be critical to success.
- University/college degree in Marketing, Management, or related business areas.
- International travel may be required