Brand Director

2 weeks ago

Singapore LVMH WATCH & JEWELLERY SINGAPORE PTE LTD Full time

**Mission**:

- To envision, plan and implement brand strategy for the brand in Southeast Asia
- To protect, grow and always positively portray the image of the brand being a key ambassador with internal and external stakeholders
- Embody brand philosophy and values, drive business through passionate delivery of brand ethos

**Duties and Responsibilities**:
**Business**
- Under the supervision of the APAC Managing Director, to implement global brand strategy through effective Marketing and sales strategy, merchandising, retailer training and trade relationships.
- Establish and maintain a collaborative relationship with all relevant global stakeholders, and Southeast Asia team.

**Brand Development**
- Develop brand awareness in Southeast Asia market and manage brand activity to drive customer engagement through new and innovative actions.
- Implement marketing plans and to secure trade marketing opportunities.
- To act as brand ambassador with trade, press, friends of the brand and VIP’s.

**Sales and Distribution**
- Responsible of reaching yearly sales targets with a strong focus on sell-out.
- Assess and define 3-year distribution plan strategy.
- Assess current points of sale and potential opportunities. Manage open and closure of accounts as required.
- Build excellent relationships with Southeast Asia trade and independent accounts, driving business and negotiating product and brand requirements in store.
- Complete business reviews with accounts, present brand strategy, product launches, and incentive programmes.
- Sales monitoring / analysis - fulfil weekly and monthly reporting requirements.
- Manage the various budgets within the role - sales, expenses, incentives, marketing etc.
- Define product needs, propose special Southeast Asia editions.
- Management of stock through forecasting and planning product levels to fulfil Southeast Asia trade requirements.
- Support the development of the Southeast Asia Aftersales business, building relationships with the Aftersales teams.

**Qualification, Experience and Skills Required**:
**Education**
- Bachelor’s degree or equivalent

**Professional Experience**:

- Account management experience within luxury goods
- Good understanding of the Southeast Asia luxury environment
- Proven achievement of financial and strategic objectives
- Proven experience to build effective relationships with key stakeholders

**Profile**:

- Commercial, analytical and sound business acumen
- Able to effectively represent the brand, personal affinity with brand and products
- Drive for results/perseverance
- Strong customer focus
- Excellent communication, negotiation and interpersonal skills. Strong influencer
- Able to work flexibly, embrace and manage change, deal with ambiguity and able to work as part of a team
- Able to accurately produce and analyse reports and documentation
- Flexibility in travelling
- Exceptional time management skills, able to plan and prioritise effectively
- Knowledge of and ability to use various computer systems

**Competencies**

Perseverance

Dealing with Ambiguity

Planning

Approachability

Presentation Skills

Creativity Problem Solving

Customer Focus

Drive for Results

Ethics

Values Time Management

Integrity, Trust Managing Vision & Purpose

Negotiating

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