Manager (Scholarship Publicity)

1 day ago

Singapore Government of Singapore Full time

MINDEF
- Permanent

Closing on 11 Sep 2025

**What the role is**
- You are responsible for leading the development and execution of strategic marketing and publicity campaigns to promote and enhance awareness/attractiveness of the MINDEF/SAF profession and scholarships for tertiary students, working across multiple platforms to engage students, parents, and educators.

**What you will be working on**
- Develop and implement publicity and marketing campaigns aligned with the organisation’s strategic goals - Oversee the planning, productions and distribution of publications, articles and branded content to generate awareness and ensure attractive of the MINDEF/SAF profession and premier scholarships -Track campaign effectiveness using appropriate Key Performance Indicators (KPIs) and provide recommendation for continuous improvement - Manage the contract with an external agency for publicity requirements - Liaise with internal stakeholders to support activities such as procurement, contract renewal and tender process - Execute publicity efforts on print and online platforms - Plan and execute outreach and engagement events/activities - Engage potential scholars and their parents at various scholarship engagement events - Manage and review budget for publicity efforts Challenge(s) - Keeping abreast of new government initiatives, changing trends and expectations of the younger generations - Adapting strategies to changing generational expectations - Being aware of the terms and conditions of the various scholarships

**What we are looking for**About**MINDEF**
- The mission of MINDEF and the Singapore Armed Forces is to enhance Singapore's peace and security through deterrence and diplomacy, and should these fail, to secure a swift and decisive victory over the aggressor. The Defence Executive Officer (DXO) scheme is the non-uniformed career scheme of MINDEF that offers myriad opportunities in various job functions, such as corporate communications, cyber security, data analytics and visualisation, defence policy, finance, HR, psychology, and more. Embodying the same level of commitment towards defence, DXOs work together with their military counterparts to contribute to MINDEF/SAF’s mission and ensure Singapore's security and stability. United by this common cause, our lines of defence complement each other to secure the prosperity and progress of our nation.

This job is closing on 11 Sep 2025.

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