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Customer Insights Analyst

3 weeks ago

Singapore PERSOLKELLY Singapore Full time

**Responsibilities**
- Oversee the gathering and distribution of customer insights for H&B's operations in South East Asia.
- Helping the insights director to deliver insights that inspire action across the Southeast Asian markets of Singapore, Malaysia, Indonesia, and Vietnam for the H&B group of Dairy Farm brands.
- Integrate the usage of customer insights to improve internal customer understanding.
- The greatest insights solution for each business challenge can be provided by managing and maximizing relationships with agencies.

**Ensure South-East Asia Food/H&B team has the necessary market data to make informed customer decisions.**
- Maintain links with research suppliers
- Be the primary point of contact for research organizations.
- Make sure all providers with whom Dairy Farm shares data (such as Nielsen, IQVIA, Euromonitor, etc.) have data sharing agreements in place.
- Utilize any "trade & barter" provisions in the contracts (such as service, research credits, market knowledge, ad hoc analysis, etc.) to their fullest extent.
- Work on pertinent, ongoing market reporting with agencies and internal stakeholders.
- Manage specialized insights for both strategic and tactical business decisions.

**Drive usage and insights within the organization**
- Assist in the delivery of the "Actions Required" and the insights summary from each round of deliverables.
- Support the use of numerous sources of data, both internal and external, to give cross-data analysis and recommendations.
- Assist the insights manager in providing each relevant department and stakeholder with clear and understandable insights

**Work South-East Asia Food/H&B Category teams in the creation of inputs for regular management updates.**
- Support the provision of important summaries of "what is happening in the market" and "actionable recommendation" of insights to be used in C-suite meetings.
- Utilizing all of the available customer insights data, assist category team in taking daily actions.

**Requirements**:

- Good understanding quantitative or qualitative research techniques.
- Well-developed analytical and communication skills

Job Code: EUGK
EA Reg No: R22104964 (Kwek Hong Hao, Eugene)
EA License No: 01C4394 (PERSOLKELLY SINGAPORE Pte Ltd)

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