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Insights Analyst

2 weeks ago

Singapore Isentia Full time

Isentia is APAC’s most-awarded integrated media intelligence and insights provider. We blend market-leading monitoring experience with analytics, to help the world’s biggest brands uncover the whole picture and act on it.

With over 40 years of experience working with the biggest brands across the Asia Pacific region, powered by cutting-edge technology and a team of world-class experts, Isentia supports over 5,000 companies, government departments and agencies across APAC.

As an
**Insights Analyst**, you will be a part of our most-awarded Insights team to work closely with government agencies, Fortune 500 companies and leading academic institutions across the Asia Pacific region. You will be given client-facing opportunities under the guidance and mentorship of our insights managers, engaging with brand, marketing & communications, PR relations departments of our clients to drive business performance in the area of media analysis and development of strategies.

Other responsibilities include, but are not limited to:

- Working closely with the Insights Manager to understand clients’ needs, objectives and challenges.
- Collaborating with insights managers to address these challenges, refine client communication strategies and offer strategic recommendations to counteract negative messages about their brand, organisation, products and services.
- Producing high quality analysis and reports using the social media and mainstream data provided.

Tapping into our extensive database, you will have the exposure to work on traditional media data and real-time social media data from all platforms such as Facebook, Twitter, Instagram, YouTube and Tiktok to uncover insights on brand health, reputation, campaigns, competitive intelligence, industry, trendspotting, consumer segmentation and influencer identification. You'll need the following:

- A strong analytical mind - able to translate data into actionable insights in the simplest and concise fashion, have an eye for details, and ask “what does this mean?” of the data provided.
- Experience in any of the following is a plus: social media marketing/monitoring, mainstream media monitoring, market research and/or data analytics, public relations and report writing.
- Good knowledge of Microsoft PowerPoint and Excel (pivot tables).
- Excellent written and verbal communication skills.
- Team player with a positive attitude to work.
- At Isentia, we value the safety and well-being of our team members, suppliers, and clients and have adopted a ‘no jab, no office’ policy regarding the ongoing management of COVID-19 in the workplace. It is a condition of employment to be fully vaccinated at all times in order to work for Isentia, regardless of the role or whether to work flexibly/remotely during employment. Isentia may require you to provide vaccination evidence at the commencement of employment, and at any time throughout employment to confirm your compliance with this requirement._