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Analytics & Customer Insights Analyst Lead

2 weeks ago

Singapore SYNAPXE PTE. LTD. Full time

**Position Summary / Project Description**

In this newly-created role, you will develop BI solutions to understand product usage and customer activity, create and own multiple Product Key Performance Indicators, develop a deep understanding of product health and the customer experience, advance data acumen across the company, and promote strategic decisions through data storytelling. Product managers, product marketers, policy analysts and senior management stakeholders will look to you to understand behaviours across the customer journeys and translate to actionable insights to elevate the citizen experience and outcomes.

As personalisation of content and digital services starts playing an outsized role, the data foundations that you will build for HealthHub will pave the way for our hyper-personalisation ambitions.

**Role and Responsibilities**:

- Perform strategic and ad-hoc analysis in support of product team members such as: product managers and planners, engineers, UX, design and marketing team members including content strategists and marketing automation specialist
- Develop dashboards and define metrics that inform success for the Product & Marketing Teams
- Identify opportunities in data to accelerate product adoption, retention and engagement
- Help design, execute and evaluate A/B tests to improve the user journey
- Explain trends across data sources, potential opportunities for growth or improvement, and data caveats for descriptive, diagnostic, predictive (including forecasting), and prescriptive data projects
- Explore large, complex, and loosely defined datasets to create actionable insights
- Provide direction for the overall data strategy such as automating the handling of product usage data collection, PDPA compliance of data under management, cookie and privacy management, experimentation tools, A/B testing, etc. which may include working through vendors’ data teams to execute on the strategy
- Operate in an iterative mindset, focused on delivering improvements and value
- Act as a trusted voice of product data and insights in meetings and presentations

**Requirements**:

- 4+ years of data analysis experience, leveraging descriptive and predictive data techniques
- 4+ years of experience focused on feature and usage metrics, A/B testing, conversion and retention, segmentation, and developing user archetypes and their usage patterns
- 4+ years of experience in analysing & making improvements in the data sets returned in google analytics
- 2+ years of experience supporting product teams
- 2+ years of experience uncovering data insights to form hypothesis, designing product experiments, evaluating results and making recommendations
- Experience working with product analytics tools such as Mixpanel, Amplitude, Heap or equivalent is paramount
- Intermediate Level SQL
- Advanced BI dashboard development using Tableau or Power BI
- Effective communication skills: Regularly achieve consensus with peers, explain complex data concepts to non-technical stakeholders, and provide clear status updates
- Bonus: Experience using Python and R for analysis
- Bonus: Experience with Qualtrics to establish customer feedback loops will be beneficial
- Bonus: Familiarity with the marketing analytics capabilities offered by content management system vendors such as Adobe Analytics, Sitecore Experience Analytics, or similar