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Head of Field Marketing, Asean

2 weeks ago

Singapore Red Hat Software Full time

About the job:
The Red Hat Marketing team is looking for the Head of Field Marketing, Association of Southeast Asian Nations (ASEAN) region to join us in Singapore. In this role, you will report to the Director for Asian Growth and Emerging Markets (GEMs). As part of a high-growth team and region, you will be responsible for leading a team of talented and highly capable marketers to deliver relevant, timely, and effective marketing efforts. You'll need to have relevant experience and expertise in ASEAN, delivering customer-focused insights and data-driven marketing programs through multiple routes to market. In addition, collaboration and engagement with key stakeholders at the sales and Asia Pacific (APAC) marketing levels are important to deliver successful outcomes, given that we operate within a matrixed, highly collaborative, and open environment, where relationship building across teams is important to achieving alignment.

What you will do:

- Lead, develop, and manage professionals across all functions, including program marketing, communications, account-based marketing (ABM), and partners and alliances
- Define opportunities and initiatives based on your understanding of the ASEAN market and the needs of enterprise, commercial customers, and the partner ecosystem
- Manage the marketing budget, including measuring the return on investment (ROI) to ensure the best use of the budget
- Establish a well aligned go-to-market plan with sales and marketing stakeholders; encourage new ways of thinking to deliver differentiated and data-driven results
- Deliver outstanding results with an engaged, motivated, and empowered team
- Oversee all marketing planning and implementation in ASEAN
- Collaborate with our APAC Marketing team to develop go-to-market plans that align with strategic objectives and business outcomes
- Manage stakeholders at the field, regional, and corporate levels to gain support and plan effectively; work with market development team and partners to plan opportunities effectively
- Provide coaching, guidance, and career development to the team members

What you will bring:

- 10+ years of enterprise software marketing experience in enterprise software company
- 5+ years of experience leading and building a diverse team in a matrixed environment
- Proven experience successfully leading cross-functional teams; knowledge of demand generation, digital marketing, account based marketing (ABM), and partner marketing
- Ability to operate in a fast-paced and open environment and create the context and working environment for associates to deliver beyond expectations
- Deep understanding of how to use market intelligence, insight, and data to formulate and develop strategies and plans
- Knowledge of and experience working with the partner ecosystem and best practices in partner marketing and co-marketing
- Accountable for organizational alignment, planning, and budget management

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