Head of Market Expansion
1 week ago
The Head of Market Expansion is accountable for the decision and execution of expanding Shopback Financial Products (starting with BNPL) outside of Singapore and Malaysia. You will work with new Country GMs to design and execute appropriate Go To Market plans covering all functional areas: eg. Product, Business Development, Marketing, Operations and Payments and Partnerships. Success will be measured by the effectiveness of rolling-out each new market and handover to operating teams.
**Responsibilities**:
New Market Assessment and Recommendations
Research and explore new business and market opportunities across Asia.
Determine high level localisations requirements, opportunity size and risks
Complete market research on product fit and competitive landscape
Develop Go/No-Go recommendations
Manage the end-to-end requirements and implementation teams
Work with the cross-functional teams to drive new market preparedness
Define business requirements around Product, Engineering and Operations
Work with Legal/GR to ensure compliance with regulatory requirements
Ensure alignment with Finance on investment business case and operating plan
Develop and Manage Launch plans with Country GMs
Work closely with the talent acquisition team to set up world-class teams
Develop and drive go-to-market execution plans to ensure effective launch
Monitor performance and assist with adjustments to execution plans as needs be
Manage effective hand-over to operating teams
**Requirements**:
At least 8 years of experience in marketing, sales or business development - Having eCommerce or startup background would be a strong advantage.
Proven experience in launching new markets for a global/regional Fintech or digital business.
Experience with hiring and leading teams.
Able to think out of the box in conceptualizing ideas for merchant acquisition and management - creativity and logical thinking would be key
Self-motivated and driven to excel and deliver.
Must be comfortable with C-level negotiations and have relationships with top decision makers.
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