Market Expansion Analyst

2 weeks ago

Singapore KPay Merchant Service Limited Full time

**Responsibilities**:

- Identify new markets: research and identify new geographic regions, customer segments, or product utilisation/developments that offer potential for business expansion in target markets
- Develop and implement expansion strategies to enter new markets
- Conduct market research: Gather and analyse data on industry trends, customer needs, commercial prospects and market niches in local landscape
- Monitor performance: Track and report on the performance of market expansion initiatives including sales, customer satisfaction, market share, and adjust strategies when needed
- Develop vertical business plans to expand existing overseas markets
- Negotiate new and ongoing commercial partnerships with domestic partners
- Create marketing tactics to improve product offers, program strategies, and corporate competitiveness

**Job Requirements**:

- Min. 2-3 years of relevant work experience in fintech / payments / strategy / management consulting / digital assets (crypto), or internet start-ups
- Proven track record of expanding into new markets would be a plus
- Strong analytic skills and experience with market research and data analysis
- Excellent communication and interpersonal skills to build relationships and influence stakeholders at all levels
- Based in SG, overseas travelling required only after work performance is stabilized.

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