Marketing Communications Lead

**What is it about in one line?**

Join us to be the voice of YouTrip across our communication touchpoints with the media, influencers and external stakeholders.

**Sounds interesting? Here’s more about us**

YouTrip is a Southeast Asian neobank offering the region’s first and leading multi-currency wallet. As a regional financial technology startup, it is dedicated to creating the best mobile financial services by simplifying foreign currency payments and offering the best exchange rates. Launched in 2018, YouTrip has been voted the #1 multi-currency account in Singapore, with the largest user base in the region following its successful launch in Thailand in partnership with Karsikornbank in 2019.

YouTrip is a Major Payment Institution licensed under the Monetary Authority of Singapore. It was recognised as a Top FinTech Leader at the SFF Global FinTech Awards 2021, and awarded ASEAN’s Best Fintech Start-up 2019 by the Rice Bowl Start-up Awards.

Our culture is entrepreneurial, open & inclusive, and teamwork-oriented. We are looking for talents with the aspiration to thrive in a rapidly growing business in the exciting FinTech space.

Reporting to the Regional General Manager, as the **Marketing** **Communications Lead** in Singapore, you will be responsible for executing PR strategies for the brand across FinTech, business, travel and lifestyle media through marketing initiatives.

**You will**:

- Develop internal and external communications strategy that will drive brand awareness and raise the company’s profile)
- Write and develop communications material, including but not limited to drafting media releases, pitch notes, blog posts, social media content and answering media queries
- Coordinate press outreach activities and be the liaison for external speaking engagements
- Establish and strengthen relationships with key media and influencers
- Work cross-functionally with Marketing team on brand-led campaigns to execute effective PR strategies to grow brand awareness
- Work with the regional teams to align on communications strategy and roadmap. Support regional team on communications and publicity needs.
- Communicate for the brand across corporate and employer branding channels such as LinkedIn

**You are**
- **Public relations enthusiast** - you’re able to represent the brand to cultivate relationships with key media and have prior experience in PR writing and pitching.
- **Versatile story-teller** - you’re capable of adapting your pitch to suit your audience ranging from consumers, corporates and the media.
- **Travel Enthusiast** - you are a passionate traveller and always look for the best travel hacks. You can understand the pain points of travellers, and in particular when it comes to money and spending.
- **Fintech Enthusiast** - you have a keen interest in the world of payments, and maintains current knowledge to develop content that reflect the latest in the fintech landscape
- **Natural communicator** - Effective writing and communications skills as you will be engaging in conversations as a representative of our brand on a public domain.
- **Fearless self-starter** - you are not afraid to suggest and implement new initiatives with the aim to grow our community while keeping our users engaged, and do not mind getting your hands dirty in order to get things done in a tight timeline.

**What can you expect from us?**
- A free hand to innovate and continuously develop PR strategies to raise the awareness and profile of YouTrip in Singapore
- Direct report to the Marketing Communications Lead in Singapore and be part of the growth team of the Singapore and Thailand businesses
- Be part of a multi-cultural and vibrant team of co-workers
- Working with an entrepreneurial team of people in Singapore, Thailand and Hong Kong