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Measurement Analyst, Media Lab
2 weeks ago
Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.
Minimum qualifications:
- 5 years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing).
- Experience in campaign brand lift measurement, using analytical insights to guide media planning, and/or using digital marketing products/processes (e.g., Analytics, Performance Incrementality, and Multi-Touch Attribution).
Preferred qualifications:
- Bachelor's degree in Math, Statistics, Engineering, Research Methods, Economics, or other quantitative field. or equivalent practical experience.
- Experience with data mining principles and querying large, complex datasets (e.g., using SQL for collecting data from multiple data systems).
- Experience with data visualization (e.g., Looker or equivalent BI tool).
- Experience in market research principles (e.g., sampling, question wording bias) as well as analysis of survey data (e.g., data segmentation and conjoint analysis).
- Knowledge of statistical modeling techniques (e.g., Regression analysis, Linear, Logistic, Ridge, etc.).
**About the job**:
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role you will drive key measurement and analytics programs that deliver a scaled impact for Google Marketing across media campaigns.
You will play a strategic and technical role in driving all things marketing analytics, with a strong focus on incrementality of marketing.
You'll define problems, develop metrics, extract data, and communicate results into recommendations that enable decision-making and drive business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion.
You will be seen as an expert within our team on all things that relate to media incrementality, web analytics, and digital measurement methodologies. You will maintain a global consistency, while keeping regional focus.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
**Responsibilities**:
- Develop solutions for marketing challenges and uncover opportunities for measurement and optimization to push brand and performance marketing to the next level.
- Build measurement plans, tracking requirements, reporting, metrics, and benchmarks for our campaigns to understand the incremental impact of our marketing spend (e.g., conversion lift tests, matched market analyses, and brand lift studies).
- Analyze campaign results and report the media effectiveness across all stakeholder groups.
- Develop processes to ensure all stakeholders align and understand how we determine campaign success.
- Conduct analysis, find best practices, and bring and surface opportunities and risks otherwise not identified to executive stakeholders.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
