Social Media Analyst

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralized technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Social Media Analyst**

As a Senior Social Media Analyst, you'll be a key driver in defining and measuring the success of our client's social media campaigns and how they contribute to our broader marketing objectives. Your primary focus will be on developing data-driven social strategies that engage and resonate with a business-to-business (B2B) audience.

You'll work cross-functionally to provide methodological and intelligent campaign and competitive performance reports. By integrating social listening insights, you'll provide real-time feedback that helps shape our social content strategies. This role is ideal for a self-starter who is dynamic and proactive, with a deep passion for social media analytics, a love of data, and an interest in using new methods to drive tangible business value.

Role:

- Lead the strategy, setup, and operationalisation of social media listening and analysis for key business units and markets.
- Ensure the timely and insightful delivery of measurement, listening, and other analytical projects.
- Manage or help develop new tools and best practices, while building strong relationships with internal and external partners in the social listening and analysis space.
- Implement and advocate for the use of consistent and globally aligned measurement standards and methodologies.
- Lead key campaign measurement projects using owned, paid, and earned social data for various marketing and product teams.
- Uncover data-based insights, collaborate with marketing teams to run experiments, and iterate to find winning social strategies.
- Translate complex analytics into easy-to-understand, actionable recommendations for internal marketing teams and relevant agencies. Report on social program performance on a regular basis, in addition to providing ongoing listening reports.

You:

- 8+ years of relevant experience as a social media or social listening analyst within an agency or brand environment.
- Skilled in working with social analytics tools (e.g., Brandwatch, Sprinklr) and developing effective boolean queries.
- A strong interest in data-driven marketing and an understanding of the critical role data plays in campaigns and always-on strategies.
- Proven ability to visualise data and use storytelling to improve decision-making, drive action, and provoke new ideas for marketers.
- An appreciation for structure, operational clarity, and simplicity in your work.
- Strong knowledge of relevant social platforms and their data.
- Demonstrated ability to set campaign goals, KPIs, and targets.
- The ability to be self-sufficient, motivated, and positive in a fast-paced environment.
- Strong communication skills and a proactive attitude.
- Proficiency in data management and visualisation tools (e.g., Google Sheets, Google Slides, Looker Studio).
- A natural problem-solver, adept at facing challenges and creating solutions.
- Exceptional verbal and written communication and presentation skills in English. Fluency in an additional language to support projects across various markets is a plus.
- Skills with SQL, Python / Colab, and statistical analysis are a bonus.