Senior Director Marketing, Apj

**Profile**
- Progressive leader **with 10+ years deep level, cross-marketing **experience on field marketing, digital marketing, inside sales, partner marketing, customer marketing and brand
- Prior experience **managing dispersed APJ marketing **regional teams, driving a culture of inclusion, empowerment and high performance
- Direct experience building an **effective marketing process, organization and execution model **, as well as building and managing multi-channel demand gen and brand campaigns
- **Experience leading geographically dispersed and cross functional teams **with exceptional interpersonal and problem-solving skills
- Successful execution and **consistent delivering on core KPIs**:

- Proven **innovation **in marketing strategy and execution
- **Expertise in B2B Technology **marketing
- Demonstrated ability to **lead, influence **and work cross-organizationally with a broad range of peers and executives
- **Strategic & analytical**:

- experience creating and managing budgets, calculating **ROI **and explaining performance of managed programs
- Must have excellent written, verbal **communication and presentation skills**

**About the Role**

Pure is looking for a highly motivated, self-starting and outgoing APJ Marketing lead with a proven ability to exceed assigned targets, be a true partner to the sales and partner leadership and thrive in a fast-paced and dynamic technology environment.

This company-critical role will be instrumental in building and executing a marketing plan designed to grow revenue and move our organization to the next stage of growth and leadership for the fastest growing B2B data management systems provider in history.

The Head of Pure Storage APJ Marketing will be responsible for effectively defining and implementing the marketing strategy and execution across APJ, consistently delivering against the regional marketing demand generation and revenue objectives.

**EXPECTATIONS AND TASKS**
- **Lead and manage all Pure Storage marketing activities **for the APJ region **, defining the appropriate go-to-market strategy, investment, priorities. Execute and deliver against an aggressive plan to increase pipeline, revenue and market share.
- **Build, mentor and develop a high-caliber marketing team **. Inspire and earn the respect of the team, drive innovation, provide effective feedback and ensure highest levels of performance and productivity.
- **Drive alignment and collaboration with key stakeholders **in sales, marketing, partner, product etc. Serve as the face of Pure marketing to the customers, regional sales, product and partner executives drive proactive communication and buy in on marketing plans and ROI.
- **Results Orientation. **Deliver effective planning and forecasting of results with a consistent record of achieving/exceeding plans **. **Identify and meet performance benchmarks, driving for results with a positive impact on Pure’s brand in the market on a consistent basis and under the full range of market and economic conditions.
- **Market Knowledge and Marketing innovation **. Leverage knowledge of the market, understanding of market trends and competition, to effectively target activities, drive marketing innovation, identify emerging opportunities and ensure pipeline, revenue and market share gains for Pure Storage
- **Proactive team member of the APJ Pure Storage Leadership team**

**Additional details:
**SKILLS AND COMPETENCIES DETAILS**:
**Team Leadership**:

- Experience leading geographically dispersed and cross functional teams
- demonstrated ability to lead through inclusion and building and mentoring a high-caliber team.
- Ability to identify and fill any talent gaps, and mentor and develop team members so that there is a robust talent pipeline within the group.
- Demonstrated capability to inspire and earn the respect of his/her people, and the interpersonal skills required to provide effective feedback, both positive and negative.
- Hands-on marketing leader who involves his/her team actively in establishing benchmarks, brainstorming strategies for success, and holds himself/herself and his/her team to a consistent standard of excellence.

**Results Orientation**:

- Deep marketing experience and a Sales
- enabler mindset
- Significant experience in B2B technology marketing across field, channel or demand management
- Experience as a strategic, outcome-based innovator of high profile, industry-leading brands
- Experience in strategic marketing planning and the ability to create programs that return desired results.
- Experience creating and managing budgets, calculating ROI and explaining performance of managed programs.

**Field Enablement **- Communicate the overall plan to field sales stakeholders, corp marketing, product and partners. Empower teams to drive rollout of marketing tactics and assets that align with the needs of the business. Anticipate stakeholder conflicts and drive managerial resolution to avoid delay of market delive