E-commerce Marketing Executive

1 week ago

Singapore CALBEE MOH SENG PTE. LTD. Full time

Location: Paya Lebar Square

**Responsibilities
**_E-commerce Management _**
- Manage the day to day operations and maintenance of e-commerce platforms
- Ensure optimal performance of platforms which includes site availability & functionality, inventory levels, traffic generation, order management & fulfilment
- Manage site content and design elements ensuring accuracy and positive user experience
- Manage platform subscribers including e-commerce customers’ comments, reviews and enquiries
- Develop and implement effective e-commerce growth strategies to identify and capture new customer base and business opportunities Work with backend teams on-site maintenance, troubleshooting and upgrades

**_Marketing _**
- Create SEO-focused, on-brand and engaging content
- Collaborate with cross-functional teams to support online campaigns and promotions
- Conduct market research to identify potential prospects, conduct outreach programs and build customer relationships to drive sales
- Design newsletters, assist in marketing projects (photo shoots, live streaming, etc)
- Support the team in all other activities and projects when required
- _Analytics & Reporting _
- Analyse data and generate reports to track e-commerce performance, identify trends and make data-driven recommendations
- Monitor customer feedback, reviews and ratings to identify areas of improvement and implement strategies for enhancing customer satisfaction and retention
- Identify emerging trends and opportunities in the ecommerce space and recommend initiatives to achieve continued growth

**_Analytics & Reporting _**
- Analyse data and generate reports to track e-commerce performance, identify trends and make data-driven recommendations
- Monitor customer feedback, reviews and ratings to identify areas of improvement and implement strategies for enhancing customer satisfaction and retention Identify emerging trends and opportunities in the ecommerce space and recommend initiatives to achieve continued growth

**Requirements**:

- Diploma/Degree in Sales & Marketing / Business Analytics / Digital Marketing / E-commerce or related discipline
- Minimum 2+ years’ experience in direct e-commerce operations with working knowledge of e-commerce platforms
- Good understanding of online sales strategies and digital marketing techniques
- Deep understanding of end-to-end online user journey and buying habits
- Strong analytical skills with the ability to interpret data and make recommendations
- Independent, proactive, resourceful, meticulous with strong attention to details who can excel in a dynamic environment
- Team player with the ability to collaborate cross functionally
- Working experience with Photoshop, Canva, APIs and scripting languages is desirable

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