Marketing Analytics, Manager

**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._**

**Who We Are **

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

**Who We Are**

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the

Creators bringing them to your living rooms and the dreamers creating what’s next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

**Your New Role...**

The Manager of Marketing Analytics (Subscriber Growth & Media) will be responsible for enabling marketing effectiveness reporting and insights to all marketing teams supporting the newly launched platform, Max. S/he will create actionable reporting from user-level behavior data and multiple data sources, including information from data science, product, and media measurement platforms. S/he will coordinate closely with cross functional data teams (i.e., analytics engineering, marketing technology, data science) as well as marketing teams to determine reporting/measurement frameworks which ultimately enable our dashboard development and deeper insights. Reporting is global and utilized by domestic and international stakeholders alike. S/he will be responsible for collecting reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with media teams to provide clear strategic recommendations to drive incremental results for the platform. S/he is an experienced analytics professional who is truly passionate about marketing and data and can be an active team player driving top results.

**Your Role Accountabilities**
- 4+ years’ experience in marketing analytics, with a particular focus on media metrics (paid & organic)
- 4+ years’ experience with data visualization and building a reporting measurement framework; familiarity with Looker a plus
- 2+ years' experience managing a team, including experience working on a fast-paced team. Preferable if have experience working across time zones on global team
- Strong understanding of media measurement strategies, frameworks, and technology
- Experience executing analytics projects end-to-end, from definition through findings and recommendations to stakeholders
- Able to communicate and liaise with regional leadership to provide fast insights and reporting support while re-enforcing global reporting best practices
- Proven track-record of developing campaign strategies, executing, measuring, and delivering performance insights
- Past success establishing measurement frameworks for campaigns across various paid media channels (paid social, search, display), as well as owned channels
- Understand how Media Mix Modeling and Attribution Models are used to drive strategy decisions
- Experience setting up and measuring iterative A/B test analysis to inform BAU strategies
- Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success
- Strong interpersonal, communication and presentation skills
- Ability to liaise with technical, marketing and business teams
- Strong team focus with outstanding documentation, organizational and resource management skills
- Advertising Agency experience a plus or working in media analytics at another entertainment company

**Qualifications & Experience...**
- Bachelor’s Degree in Business, Finance, Marketing, Math or related field
- Must be able to communicate effectively with media, marketing, and engineering teams
- Advanced user of digital and advertising technologies, such as Google Marketing Platform, Google Ad Manager, Social Ad Managers, MMPs(Apps Flyer) and Site Analytics tools (GA4)
- Strong technical skills are required, including experience with Excel & SQL (LookML a plus)
- Understanding of the digital media ecosystem and subscription business model to execute a best-in-class growth media strategy
- Strong analytical skills are required, including the ability to analyze raw data, draw con