Digital Marketing Manager

**DIGITAL MARKETING MANAGER**

**Lead the Digital Frontier at a World-Class, Award-Winning Innovator**

At GyroGear, we’re shaping the future of medtech. As an **award-winning company**, our solutions, like the GyroGlove, have earned global recognition for their innovation and impact. We are a company of high caliber—our work is trusted by medical professionals, embraced by patients, and celebrated by industry leaders.

We’re seeking a **Digital Marketing Manager** to elevate our brand and tell our story to the world. If you thrive on meaningful challenges, are passionate about creative campaigns, and want to work for a company that’s redefining lives, we’d love for you to join us.

For more information about GyroGear and the GyroGlove please visit.
- BBC One Show Intro (Apr 2018)
- User evaluation with patient (Mar 2019)
- Reuters AI Summit cover (Jun 2019)
- **RESPONSIBILITIES**:
We are looking for a **Digital Marketing Manager**whose responsibilities include, but are not limited to:
**Digital Strategy Development and Execution**
- Develop and implement a cohesive digital communications strategy aligned with GyroGear’s mission, vision, and growth goals.
- Create and manage digital campaigns to enhance brand awareness, drive engagement, and support online sales initiatives.
- Collaborate closely with the Online Sales Manager to align communications and marketing strategies with e-commerce goals.
- Manage the digital marketing budget, ensuring ROI-driven initiatives.

**Public Relations and Media Outreach**
- Write and distribute impactful press releases to highlight milestones, partnerships, and new developments.
- Build and maintain relationships with media outlets, journalists, and influencers to amplify GyroGear’s story.
- Act as the primary point of contact for media inquiries, ensuring professional and timely responses.
- Stay ahead of media trends to position GyroGear effectively within the healthcare and technology sectors.

**Content Creation and Collaboration**
- Work hand in hand with the design team to develop engaging content for GyroGear’s website, blog, newsletters, and social media platforms.
- Coordinate with the Online Sales Manager to produce marketing materials that drive conversions and align with sales strategies.
- Ensure consistent branding and messaging across all content and platforms, maintaining alignment with GyroGear’s identity.

**Social Media and Online Presence**
- Manage GyroGear’s social media platforms (LinkedIn, Twitter, Instagram, Facebook, etc.), ensuring timely, impactful, and sales-aligned posts.
- Monitor and analyze social media performance, leveraging data-driven insights to refine strategies.
- Engage with online communities to build relationships and foster advocacy.

**Analytics and Reporting**
- Track and report on key performance metrics (KPIs) for digital and PR campaigns, including media reach, conversions, and engagement rates.
- Use analytics tools (e.g., Google Analytics, HubSpot, Hootsuite) to evaluate the effectiveness of campaigns and optimize strategies.

**Stakeholder and Team Collaboration**
- Partner with the Online Sales Manager to create synergy between digital communications and e-commerce efforts.
- Liaise with external partners, including PR agencies and content creators, for flawless campaign execution.
- Mentor and train team members on digital communications and PR best practices and trends.

**Innovation and Trends**
- Stay informed on industry trends, new platforms, and emerging technologies to keep GyroGear’s digital strategy innovative.
- Experiment with creative approaches to reach untapped audiences and maximize impact.

**QUALIFICATIONS**:
**Education and Experience**
- Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media, or a related field (Master’s preferred).
- 5+ years of experience in digital communications, PR, and e-commerce marketing, preferably in the healthcare, technology, or startup sectors.
- Proven success in managing digital campaigns and growing media and online presence.

**Skills and Competencies**
- Exceptional written and verbal communication skills with a flair for storytelling and audience engagement.
- Expertise in press release creation, media relations, and public speaking.
- Strong experience in collaborating with sales teams to align communication strategies with revenue goals.
- Proficiency in CMS, social media platforms, analytics tools, and marketing software.
- Ability to manage multiple projects simultaneously in a fast-paced environment.

**Personality and Attributes**
- A creative thinker with a data-driven approach to problem-solving.
- A collaborative team player who thrives in a dynamic and innovative environment.
- Passionate about making a meaningful impact through technology, storytelling, and public relations.

Pay: $45,000.00 - $60,000.00 per year

**Experience**:

- Marketing: 5 years (preferred)

Work Location: Hybrid remote in Singapore 139950