Assistant Trade Marketing Manager

1 week ago

Singapore CULINA PTE. LTD. Full time

**Job Highlights**:

- Staff Discount (Dining, Shopping, Mobile Subscription)
- Flex benefits (Dental, Optical, TCM, Medical, Insurance)
- 5-day work week & progressive annual leave

**Job Description**:
The role is to manage trade marketing, branding, advertising and promotional activities.

Provide strategic direction and implementation of marketing plans that build brand image to strengthen the sales revenue & profitability.

**JOB DESCRIPTION**:

- Work closely with all brand principals to develop strategies and plans to achieve business and brand targets.
- Monitor sales of the brand monthly to ensure targets are met.
- Prepare monthly reports, visits and business reviews with brand principals.
- Analyse monthly depletion and shipment reports to monitor brand performance and identify new opportunities to grow the brands.
- Monitor and manage brand A&P budget and claims and ensure all expenses are accounted for.
- To work closely with respective sales division to strengthen sales revenue and facilitate growth.
- Craft yearly brand plans for key brands and route to market for the different channels.
- To work with purchasing/inventory and manage brands’ forecast, inventory and sales movement for all brands.
- Organize and execute staff and customer training programs, product launches and events.
- Organize trade or industry events such as trade shows, trade tastings or educational visits overseas.
- Compile market research, trade competitors’ movements and market trends to propose strategies and action plans.
- Any other adhoc trade marketing activities and support when required.

**REQUIREMENTS**:

- At least 3 years of marketing experience within a similar environment
- Resourceful and self-driven, able to work independently
- Understanding of the company's business strategies, competitive environment and industry trends to proactively anticipate business needs and develop appropriate objectives and strategies.

Please note that only short

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