Trade Marketing Manager

1 day ago


Singapore RGF Full time

**Location**: Singapore
**Salary**: Open
**Industry**: Consumer Goods & Retail
**Sub-industry**: FMCG
**Function**: Marketing
**Job Description**:
**Our Client**:
Our client is the leading MNC food company which specializes in manufacturing a wide range of cooking Ingredients. They are actively seeking for a Trade Marketing Manager to join their team in Singapore.

**The Responsibilities**:

- Category Strategy Development: Develop and implement category-specific trade marketing strategies to enhance product visibility, increase market share, and drive sales growth
- Conduct thorough market analysis, including competitor research, consumer trends, and industry insights, to identify opportunities and threats within the category
- Create and execute promotional plans, including trade promotions, in-store marketing, and advertising campaigns, to maximize product awareness and sales within the category
- Assist in new product launches, category story making, seeking for new channel developments
- Administratively responsible for the following:

- Promo fund spend tracking
- Promotional pricing structure
- Trade space buy display tracking

**The Requirements**:

- Degree holder in Business, Marketing or equivalent
- Minimum 4 years of work experience in Trade Marketing, from FMCG industry. Food category experience will be an advantage
- Good in analysis using external & internal sales data

**Interested applicants may reach out to**:
Archana Chakravorty
EA Registration No. R22107551

**JO Reference**: JO-240221-345349


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