Trade Marketing Manager

20 hours ago

Singapore Adecco Personnel Pte Ltd. Full time

The Trade Marketing Manager drives the creation of strong, data-driven strategies across both On Trade and Off Trade channels. Acting as the bridge between brand objectives and market execution, this role translates brand plans into impactful trade activities that boost growth in key channels.

Adecco is partnering with one of the leading premium global wine and spirits group with a strong presence across Europe, the Americas, and Asia.

Trade Marketing Manager (On Trade & Off Trade) | Premium Wine & Spirits

The Opportunity

  • A leadership role with full ownership of Off-Trade and Wholesale sales strategy, managing key modern trade accounts, premium channels, and e-commerce.
  • Working Location: Central

The Talent

  • Minimum 7 years of professional experience, including at least 3 years in Trade Marketing or Channel Development.
  • Background in Spirits or FMCG industries is advantageous.
  • Proven leadership ability with strong skills in cross-functional teamwork.
  • Hands-on experience managing A&P budgets and evaluating trade ROI.
  • Expertise in channel and shopper marketing, with solid knowledge of on-trade and off-trade landscapes.
  • Strong capability in trade strategy formulation and planning.
  • Commercially minded with collaborative strength across Brand, Sales, and Finance functions.
  • Skilled in activation execution and operational efficiency.
  • Experienced in leading teams and developing talent.
  • High sense of accountability and ownership.
  • Strong stakeholder engagement and influencing skills.

The Job

  • Channel Strategy - Shape and refine trade channel strategies (On & Off Trade), aligning with brand priorities, shopper insights, and market opportunities.
  • Business Planning - Support S&OP by integrating trade marketing impact, sharing market and competitor insights, and optimizing past activation learnings.
  • Visibility & Activation - Lead high-impact visibility and activation programs in priority venues (e.g., hotels, bars, fine dining) with scalable playbooks and advocacy initiatives.
  • Sales Enablement - Partner with Sales to strengthen customer engagement, provide activation-ready tools, and establish frameworks to measure sell-in/sell-out performance.
  • Team Leadership - Mentor trade marketing specialists, build organizational capability, and drive knowledge sharing across markets.
  • Cross-Functional Collaboration - Act as the connector between Sales, Brand, Shopper Marketing, and Trade Partners to ensure consistent yet locally relevant execution.
  • Budget & ROI Management - Manage trade marketing budgets, allocate A&P spend effectively, and track ROI for promotions, activations, and key investments.

Next Step

  • Prepare your updated resume please include detailed past working experiences in point form, an executive summary about yourself in terms of experience, expertise, key achievements & highlight and your current & expected package.
  • Apply through this application or send your resume to and in MS Word Copy
  • All shortlisted candidates will be contacted.

Sharron Foo Jiayan

Direct Line:
EA License No: 91C2918
Personnel Registration Number R

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