Lead Generation Specialist

SCI Ecommerce is an ecommerce enabler that helps merchants and brands succeed on online marketplaces. We have grown exponentially in recent years and has existing partnerships with renowned Global Brands

Among 500 high-growth companies in Asia-Pacific, SCI Ecommerce has been recognized by Financial Time as the 3rd fastest-growing company of Asia Pacific in 2021. Furthermore, SCI had closed an S$88 million financing round after raising fresh capital funds from SEA former group president, EDBI, Alibaba co-founders, and other investors earlier this year.

SCI has the highest incentive and reward system in the industry with full transparency. We value our employees and appreciate their contribution to the company by including exciting and rewarding incentives as part of our company culture. You could be an important part of our ambition to become the No.1 E-commerce Solution Provider in Southeast Asia and a going-to-be Unicorn

What we are looking for:

- Think three moves ahead
- Have the aptitude to arrive at a logical solution to a given problem
- “Be like water”- Be brave to explore what lies beyond and flow around the obstacles
- Converting ideas into reality
- Look beyond lines and boxes to the mechanics of how work get done
- Go above and beyond
- Maximize your performance and fulfillment in an upbeat manner
- Have a game plan
- Be crystal clear on what you want and celebrating your wins along the way

**Job Description**:
Lead Generation (B2B)
- Develop an overall lead generation strategy for the brand including the use of lead capture, lead magnets, lead qualification and segmentation techniques
- Plan and execute lead generation campaigns that ensured a steady stream of incoming sales qualified leads per month for the brand
- Conduct research on competitor activities, industry news and movement, and developed creative ideas for lead magnets and other promotional campaign mechanisms to help the brand stand out against competitors in a crowded market
- Create professional, effective landing pages for optimal conversion and track relevant customer acquisition metrics for continual campaign optimization
- Use marketing automation techniques to automate processes, and collaborate with internal departments/stakeholders to obtain feedback and improve the quality of campaign outcomes
- Familiar with CRM and CMS systems to manage the sales pipeline

Basic Requirements:

- Bachelor's Degree or Diploma in Marketing, Mass Communications, Advertising/Media or equivalent course of study
- At least 3-5 years of experience or more in driving lead generation and nurturing campaigns for B2B businesses
- Deep knowledge and expertise in running and optimizing integrated marketing campaigns, SEM/PPC campaigns across Google/Facebook and also in other relevant offline and online channels
- Experience in campaign budgeting and metrics tracking, measurement and reporting
- Understanding of buyer psychology, pricing and discount strategies to maximize lead generation outcomes and eventual sales conversion
- Expert command of the English language, with a creative mind overflowing with ideas, a keen eye for design & a flair for creating impactful marketing campaigns
- Expert communication and presentation skills to engage key internal or external stakeholders effectively
- Strong ability to think outside the box to develop practical solutions
- Self-motivated, result-oriented, and energetic with a passion for succeeding
- Adaptable and passionate about the fast-paced and challenging nature of the industry and fit the DNA of the company's culture and working environment

Additional Perks

We reward our employees with the “best in the industries” quarterly bonus and even reward performance beyond expectation. We provide a competitive medical coverage and dental benefits package. Come join us and get ready for our exciting group outings to end your day with fun and variety to the work week