Merchandising Manager

1 week ago

Singapore Decathlon Singapore Full time

As a Digital Sport Leader (DSL), I am responsible to satisfy my sport users along the digital journey to reach the market leader position in Singapore.
As a DSL I take a cross mission on a core merchandising topic (search, navigation, commercialization)

**Responsibilities**:
CUSTOMER ACQUISITION - I make more Singaporeans visit my sport web pages I define the traffic strategy of my sport with the help of the referents of each channel
- I am responsible to grow the organic traffic for my sport / SEO (define the relevant keywords for my sports and follow its performance)
- I Identify the sport advice based on high searched queries linked to my sport
- I optimise my keyword rankings for my sport (e.g. meta titles & descriptions, FAQ) SEM & Paid Social & Affiliate
- I define the commercial calendar for my sport at the beginning of the year along with my CSL/OSL
- I identify the right affiliate partners for my sport along with my CSL/OSL

WEB MERCHANDISING- I make more visitors purchase and convert them to users
I am responsible for the growth of the online sales for my sport
- I ensure all my sports products are published online
- I build the categorization (tree structure) for my local offer
- I ensure the internal search relevancy of my products
- I ensure the relevancy of my search and category filters
- I ensure the visibility of the 5/40 of my sport(s) through HP and category TGs
- I regularly conduct eSCF on my categories / families to improve them
- I make products appealing online (SPID, Sphere, Contentful...)
- I follow the perceived availability of my products

CUSTOMER ENGAGEMENT- I interact with my users in order for them to come back and shop more. I build a long term relationship with my sport users
- I engage my sport community with a monthly newsletter
- I define a post purchase strategy for my sport(s)
- I develop a strategy to encourage reviews on my products along with my CSL/OSL
- I answer all negative reviews posted on my products

**Requirements**:

- Passionate and committed to users - Empathy, continuous self questioning, ability to learn
- Ability of projection and think beyond next quarter.
- Leadership: able to drive the team in passing the sense, federating the team in a network mode.
- Previous experience of leading a team.
- Flexible and Adaptable
- Influential Communication Skills and Presentation Skills
- Listen to and give feedback, take a step back - Keep a good knowledge of the domain (competitive environment), of the users (and its needs), in strategic marketing
- Negotiate, compromise and facilitate the interactions between commercial teams and supply teams
- Build a user trajectory for your sport
- I pilot my activity weekly and monthly
- Display the right offer and merchandising with the help of tools like SPID, Tesseract, Sphere, Algolia, PIXL, Contentful
- Analyse the user journey and the business of your sport universe with Google Analytics and ContentSquare
- Ability to conduct keyword research for your sport to optimise your SEO strategy.

**Benefits**:

- Join a great team and a great project
- Generous Staff discount on Decathlon’s products
- Opportunity to work in a sporty environment.
- High autonomy.
- Great technical environment
- Salary will commensurate with experience and capabilities.
- Monthly bonus based on sales performance - up to 20%.
- Be a shareholder, with exclusive annual option to invest in Decathlon’s Shares

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