Marketing Manager, Sea and Me

About the Opportunity

**Job Type**: Permanent

Title: Marketing Manager, SEA and ME

Department: SEA/ME Marketing

Location: Singapore

Reports To: Head of Marketing, SEA and ME

About Fidelity International

Fidelity International offers investment solutions and services and retirement expertise to more than 2.5 million customers globally. As a privately-held, purpose-driven company with a 50-year heritage, we think generationally and invest for the long term. Operating in more than 25 locations and with $608.7billion in total assets, our clients range from central banks, sovereign wealth funds, large corporates, financial institutions, insurers and wealth managers, to private individuals.

Our Workplace & Personal Financial Health business provides individuals, advisers and employers with access to world-class investment choices, third-party solutions, administration services and pension guidance. Together with our Investment Solutions & Services business, we invest $437 billion on behalf of our clients. By combining our asset management expertise with our solutions for workplace and personal investing, we work together to build better financial futures. Find out more about what we do, our history, and how you could be a part of our future at


As a flexible employer, we trust our people to perform their role in the way that works best for them, our clients and our business. We are a disability-friendly company and would welcome a conversation with you if you feel you might benefit from any reasonable adjustments to perform to the best of your ability during the recruitment process and beyond.

Our Values

Integrity - Doing the right thing, every time and putting the client first

Trust - Empowering each other to take the initiative and make good decision

Our Behaviours

Our employees should be:
Brave - Challenge the status quo, be accountable and speak up

Bold - Act with conviction, encourage diverse thinking and keep things simple

Curious - Learn to do new things in better ways and encourage fresh thinking

Compassionate - Have empathy, care for colleagues, clients and the community

Department Description

The South East Asia and Middle East marketing team is responsible for managing the Fidelity brand in accordance with global and regional guidelines, ensuring the South East Asia and Middle East market is leveraging and building on Fidelity’s brand strength in the marketplace. The marketing team is responsible for developing and implementing the marketing strategy and activity for the various business channels, working in close partnership with the distribution teams and regional marketing resources to develop and implement key initiatives that include above and below the line marketing activities.

Purpose of the Role

This role requires significant stakeholder engagement within the marketing team and across the organisation. You will be responsible for channel marketing including events marketing, digital marketing, production and updating of product and marketing material, supporting Fidelity’s ambition in our strategic pillars of sustainable investing and Asian capabilities as well as supporting the team in the execution marketing projects that form part of Fidelity’s marketing plan. You will also have the opportunity to develop and execute marketing campaigns to support our marketing and sales objectives. Geographically, you will provide marketing counsel and support to the Distribution team in MEA.

Key Responsibilities
- Support the development and management of the annual channel marketing plans for the Singapore business that includes brand and communications, events marketing, digital marketing, product and content marketing.
- Drive and manage events, marketing campaigns and content marketing with a digital-first mindset that supports the business and the brand.
- Manage and execute local event programmes including event coordination, technical requirements and content.
- Partner with the regional marketing team to develop marketing programmes to support local business priorities.
- Monitor marketing KPIs for brand health, customer satisfaction, campaign efficiency evaluation, marketing ROI, channel effectiveness, etc.
- Manage marketing budget and reporting effectively.
- Support or manage all other marketing related activities as required by local head of marketing.
- Work with Legal and Compliance to ensure that marketing-related materials and programmes meet regulatory requirements.

Experience and Qualifications Required
- At least 7+ years’ marketing experience in a similar role within financial services.
- Proven experience in team environments, matrix reporting structure and strong senior stakeholder management skills.
- A passionate marketing all-rounder with proven experience in the execution of digital campaign marketing, analytics and reporting; campaign management and events marketing.
- Excellent writing and presentation skills.
- Marketo (or other similar marketin